Competencia del mercado y su relación en el rendimiento económico en la cooperativa de taxi Cacharí de la ciudad de Babahoyo, período 2023.
| dc.contributor.advisor | Lozano Chaguay, Luis Alberto | |
| dc.contributor.author | Espín Montenegro, Darling Paul | |
| dc.date.accessioned | 2024-03-19T14:55:31Z | |
| dc.date.available | 2024-03-19T14:55:31Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15727 | |
| dc.description | The topic of this research is "Market competition and its relationship with economic performance in the Cachari cab cooperative in the city of Babahoyo, period 2023", for which the general objective is to analyze market competition and its relationship with economic performance in the Cachari Taxi Cooperative in the city of Babahoyo. The research method was inductive and deductive, applying a quantitative modality, of a basic non-experimental type. The technique used for the collection of information was the survey, which was executed in two levels, one in the form of an interview with the Manager of the Cachari Taxi Cooperative and the other in the form of a questionnaire to the citizens of Babahoyo, whose sample was 382 people. The results obtained showed that there is a lack of strategies for the development of a campaign to attract and retain users, as well as to generate a brand identity to improve the economic performance of the members of the cooperative, which has been undermined by formal and informal competition from other companies and cab cooperatives and even individuals. Concluding in the need to carry out a strategic plan that establishes a guide for the achievement of the institutional objectives, committed to the corporate mission and vision. | es_ES |
| dc.description | The topic of this research is "Market competition and its relationship with economic performance in the Cachari cab cooperative in the city of Babahoyo, period 2023", for which the general objective is to analyze market competition and its relationship with economic performance in the Cachari Taxi Cooperative in the city of Babahoyo. The research method was inductive and deductive, applying a quantitative modality, of a basic non-experimental type. The technique used for the collection of information was the survey, which was executed in two levels, one in the form of an interview with the Manager of the Cachari Taxi Cooperative and the other in the form of a questionnaire to the citizens of Babahoyo, whose sample was 382 people. The results obtained showed that there is a lack of strategies for the development of a campaign to attract and retain users, as well as to generate a brand identity to improve the economic performance of the members of the cooperative, which has been undermined by formal and informal competition from other companies and cab cooperatives and even individuals. Concluding in the need to carry out a strategic plan that establishes a guide for the achievement of the institutional objectives, committed to the corporate mission and vision. | es_ES |
| dc.description.abstract | La presente investigación tiene como tema “Competencia del mercado y su relación en el rendimiento económico en la cooperativa de taxi Cacharí de la ciudad de Babahoyo, periodo 2023”, para lo cual se plantea como objetivo general, analizar la competencia del mercado y su relación con el rendimiento económico en la Cooperativa de Taxis Cacharí de la ciudad de Babahoyo. El método de investigación fue inductivo y deductivo, aplicando una modalidad cuantitativa, de tipo básica no experimental. La técnica empleada para la recopilación de la información fue la encuesta, la cual se ejecutó en dos niveles uno en formato de entrevista al Gerente de la Cooperativa de taxis Cacharí y otra en forma de un cuestionario a la ciudadanía del cantón Babahoyo cuya muestra fue de 382 personas. Los resultados obtenidos permitieron conocer que existe una falta de estrategias para el desarrollo de una campaña de captación y fidelización de los usuarios, así como también generar una identidad de la marca para mejorar el rendimiento económico de los socios de la cooperativa, las cuales se ha visto mermadas por la competencia formal e informal de otras compañías y cooperativas de taxis e inclusive de personas naturales. Concluyendo en la necesidad de realizar un plan estratégico que establezca una guía para el alcance de los objetivos institucionales, comprometidos con la misión y visión corporativa. | es_ES |
| dc.format.extent | 92 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Competencia | es_ES |
| dc.subject | Plan estratégico | es_ES |
| dc.subject | Rendimiento económico | es_ES |
| dc.subject | Transporte | es_ES |
| dc.subject | Captación | es_ES |
| dc.subject | Fidelización de usuarios | es_ES |
| dc.title | Competencia del mercado y su relación en el rendimiento económico en la cooperativa de taxi Cacharí de la ciudad de Babahoyo, período 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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