Motivaciones del turista de tercera edad en la selección de destinos turísticos
| dc.contributor.advisor | Arellano Valencia, Dario Javier | |
| dc.contributor.author | Carranza Juanazo, Adonis Emanuel | |
| dc.date.accessioned | 2023-12-15T19:43:06Z | |
| dc.date.available | 2023-12-15T19:43:06Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15534 | |
| dc.description | The main purpose of this study case is found in the exhaustive analysis of the motivation that senior tourists have to select tourist destinations. To achieve this goal, an exploratory research was applied with a quantitative approach. The technique was the survey which was applied to a representative group of individuals belonging to the “Asociación de Jubilados, Pensionistas y Anexos” of Babahoyo. Through the application of a questionnaire specially designed for this purpose. This methodological approach made possible to obtain quantitative data on the motivation and preferences of elderly tourists in their process of selecting tourist destinations | es_ES |
| dc.description | The main purpose of this study case is found in the exhaustive analysis of the motivation that senior tourists have to select tourist destinations. To achieve this goal, an exploratory research was applied with a quantitative approach. The technique was the survey which was applied to a representative group of individuals belonging to the “Asociación de Jubilados, Pensionistas y Anexos” of Babahoyo. Through the application of a questionnaire specially designed for this purpose. This methodological approach made possible to obtain quantitative data on the motivation and preferences of elderly tourists in their process of selecting tourist destinations | es_ES |
| dc.description.abstract | El propósito fundamental de este estudio de caso radica en el análisis exhaustivo de las motivaciones que orientan a los turistas de la tercera edad a seleccionar destinos turísticos. Para lograr este objetivo, se emprendió una investigación exploratoria que adoptó un enfoque cuantitativo, utilizando la técnica de encuesta como herramienta principal de recolección de datos. La encuesta se aplicó a un grupo representativo de individuos pertenecientes a la “Asociación de Jubilados, Pensionistas y Anexos” de la ciudad de Babahoyo. Para llevar a cabo la investigación, se diseñó y aplicó un cuestionario especialmente elaborado para este propósito. Este enfoque metodológico permitió obtener datos cuantitativos sobre las motivaciones y preferencias de los turistas de la tercera edad en su proceso de selección de destinos turísticos. | es_ES |
| dc.format.extent | 56 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Motivaciones del turista | es_ES |
| dc.subject | Turismo gerontológico | es_ES |
| dc.subject | Turismo senior | es_ES |
| dc.subject | Accesibilidad turística | es_ES |
| dc.title | Motivaciones del turista de tercera edad en la selección de destinos turísticos | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador