Estrategias de posicionamiento de la empresa Riviera en la ciudad de Babahoyo periodo 2022.
| dc.contributor.advisor | Ocampo Ulloa, Wendy Lorena | |
| dc.contributor.author | Pereira Cevallos, Josué Alejandro | |
| dc.date.accessioned | 2023-11-12T21:49:01Z | |
| dc.date.available | 2023-11-12T21:49:01Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15238 | |
| dc.description | The central element for the success, sustainability and permanence of a product in any field is its positioning as such. In this context, it is a space aligned to branding, which allows reinforcing the corporate image and at the same time provides the venture with visibility and future growth of a company. In turn, it is important to analyze if the positioning strategies of the Riviera brand have allowed its growth within the city of Babahoyo. The main objective of this work focuses on determining whether the positioning strategies employed by Riviera have allowed its expansion within the canton. It is important to point out that this work is aimed at small, medium and large entrepreneurs who require a visible growth of their products. It should be noted that these tools allowed the conclusions and simultaneously the recommendations of this research project to be obtained. | es_ES |
| dc.description | The central element for the success, sustainability and permanence of a product in any field is its positioning as such. In this context, it is a space aligned to branding, which allows reinforcing the corporate image and at the same time provides the venture with visibility and future growth of a company. In turn, it is important to analyze if the positioning strategies of the Riviera brand have allowed its growth within the city of Babahoyo. The main objective of this work focuses on determining whether the positioning strategies employed by Riviera have allowed its expansion within the canton. It is important to point out that this work is aimed at small, medium and large entrepreneurs who require a visible growth of their products. It should be noted that these tools allowed the conclusions and simultaneously the recommendations of this research project to be obtained. | es_ES |
| dc.description.abstract | El elemento central para el éxito, sustentabilidad y permanencia de un producto en cualquier terreno es su posicionamiento como tal. En este contexto, se trata de un espacio alineado al branding, que permite reforzar la imagen corporativa y a su vez le faculta al emprendimiento una visibilidad y futuro crecimiento de una empresa. Por su parte, es sustancial analizar si las estrategias de posicionamiento de la marca Riviera han permitido su crecimiento dentro de la ciudad de Babahoyo. El objetivo principal de este trabajo se centra en determinar si las estrategias de posicionamiento empleadas por Riviera han permitido su expansión dentro del cantón. Es importante señalar, que este trabajo va direccionado para los pequeños, medianos y grandes empresarios que requieren de un crecimiento visible de sus productos. Cabe destacar, que estas herramientas permitieron obtener las conclusiones y en simultaneo las recomendaciones de este proyecto investigativo. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Riviera | es_ES |
| dc.subject | Crecimiento Empresarial | es_ES |
| dc.subject | Babahoyo | es_ES |
| dc.title | Estrategias de posicionamiento de la empresa Riviera en la ciudad de Babahoyo periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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