Estrategia de marketing digital y logística para la empresa electro link de la ciudad de Guayaquil periodo 2022
| dc.contributor.advisor | Carrasco Echeverria, Gina | |
| dc.contributor.author | Bravo González, Kevin Lenin | |
| dc.date.accessioned | 2023-11-12T14:11:31Z | |
| dc.date.available | 2023-11-12T14:11:31Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15213 | |
| dc.description | This case study is based on digital marketing and logistics and its main objective is to improve the digital shopping experience and logistics in the company Electrolink in the city of Guayaquil and in this way, it seeks to enhance sales and be able to satisfy the customer. client, by identifying the problems that have arisen in the company such as ignorance and little use of digital tools, this has caused a decrease in their sales, it is intended to provide solutions that help improve the warehouse, the approach methodology through techniques and instruments such as interviews and surveys conducted with the owner and customers of Electrolink, preparing question questionnaires that helped to decipher the shortcomings that the company presents to improve its profitability and highlight that company among the competition , so that you can position yourself in the commercial market. With the elaboration of the questionnaire of questions that was made to the owner of the Electrolink company and the surveys applied to the customers of the store, it was confirmed that this company presents a malfunction on the part of the employees within the functions granted by the owner, noting that they have not had the proper advice and practice in the digital marketing strategy and logistics in the application of inventories has not been carried out with correct organization, despite having a large part of the acceptance in the attention and satisfaction towards the clients suggest that the Electrolink company implemented digital marketing strategies for the best performance of its business. | es_ES |
| dc.description | This case study is based on digital marketing and logistics and its main objective is to improve the digital shopping experience and logistics in the company Electrolink in the city of Guayaquil and in this way, it seeks to enhance sales and be able to satisfy the customer. client, by identifying the problems that have arisen in the company such as ignorance and little use of digital tools, this has caused a decrease in their sales, it is intended to provide solutions that help improve the warehouse, the approach methodology through techniques and instruments such as interviews and surveys conducted with the owner and customers of Electrolink, preparing question questionnaires that helped to decipher the shortcomings that the company presents to improve its profitability and highlight that company among the competition , so that you can position yourself in the commercial market. With the elaboration of the questionnaire of questions that was made to the owner of the Electrolink company and the surveys applied to the customers of the store, it was confirmed that this company presents a malfunction on the part of the employees within the functions granted by the owner, noting that they have not had the proper advice and practice in the digital marketing strategy and logistics in the application of inventories has not been carried out with correct organization, despite having a large part of the acceptance in the attention and satisfaction towards the clients suggest that the Electrolink company implemented digital marketing strategies for the best performance of its business. | es_ES |
| dc.description.abstract | El presente estudio de caso está basado en el marketing digital y logística y tiene como objetivo principal mejorar la experiencia de compra en la empresa Electrolink de la ciudad de Guayaquil y de esta manera se busca dar realce a las ventas y poder satisfacer al cliente, al identificar los problemas que se han suscitado en la empresa como es el desconocimiento y escaso uso de las herramientas digitales, esto ha provocado que exista una disminución en sus ventas se pretende dar soluciones que ayuden a la mejora del almacén, se utilizó la metodología de aproximación a través de técnicas e instrumentos como las entrevistas y encuestas realizadas al propietario y clientes de Electrolink, elaborando cuestionarios de preguntas que sirvió de ayuda para poder descifrar las falencias que presenta la empresa para mejorar su rentabilidad y resaltar esa empresa entre la competencia, para que puede posicionarse en el mercado comercial. Con la elaboración del cuestionario de preguntas que se efectuó al propietario de la empresa Electrolink y las encuestas aplicada a los clientes del almacén se confirmó que esta empresa presenta un mal funcionamiento por parte de los empleados dentro de las funciones otorgadas por el propietario, señalando que no han tenido el debido asesoramiento y practica en la estrategia de marketing digital y logística en la aplicación de los inventarios no se ha llevado con correcta organización, a pesar de tener gran parte de la aceptación en la atención y satisfacción hacia los clientes sugieren que la empresa Electrolink implementé estrategias de marketing digital para el mejor funcionamiento de su actividad comercial. | es_ES |
| dc.format.extent | 45 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Redes Sociales | es_ES |
| dc.subject | Estrategia | es_ES |
| dc.subject | Logística | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Digitales | es_ES |
| dc.title | Estrategia de marketing digital y logística para la empresa electro link de la ciudad de Guayaquil periodo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador