Estrategias de comunicación de la Gobernación de Los Ríos durante el periodo 2022-2023
| dc.contributor.advisor | Montecé, Cindy | |
| dc.contributor.author | Vistín Acurio, Lisseth Patricia | |
| dc.date.accessioned | 2023-11-07T19:21:29Z | |
| dc.date.available | 2023-11-07T19:21:29Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15070 | |
| dc.description | Communication strategies have currently become a main tool to be able to report on different events relevant to society. The role played by the Government of Los Ríos is fundamental for the growing development of the province, so each of its communication activities must be linked to citizen well-being and protection, in order to provide a better lifestyle hand in hand with equity and the same possibilities for individual growth. The research has a qualitative approach, allowing to obtain a clear perspective on the communication strategies implemented in the governorate of Los Ríos, applying a type of descriptive research to collect information through the survey technique. The communication plan implemented in this organization is created annually and reviewed by the communication secretary of the presidency, which allows connection with citizens through press conferences that are used to inform relevant news that helps generate and keep trust. For communication strategies, a variety of communication channels must be used to reach different segments of the population, this includes social networks, websites, traditional media, email and face-to-face meetings. | es_ES |
| dc.description | Communication strategies have currently become a main tool to be able to report on different events relevant to society. The role played by the Government of Los Ríos is fundamental for the growing development of the province, so each of its communication activities must be linked to citizen well-being and protection, in order to provide a better lifestyle hand in hand with equity and the same possibilities for individual growth. The research has a qualitative approach, allowing to obtain a clear perspective on the communication strategies implemented in the governorate of Los Ríos, applying a type of descriptive research to collect information through the survey technique. The communication plan implemented in this organization is created annually and reviewed by the communication secretary of the presidency, which allows connection with citizens through press conferences that are used to inform relevant news that helps generate and keep trust. For communication strategies, a variety of communication channels must be used to reach different segments of the population, this includes social networks, websites, traditional media, email and face-to-face meetings. | es_ES |
| dc.description.abstract | Estrategia de comunicación en la actualidad se han transformado en una herramienta principal para poder informar de diferentes sucesos relevantes para la sociedad, el papel que desarrolla la Gobernación de Los Ríos es fundamental para el desarrollo creciente de la provincia, por lo que cada una de sus actividades comunicacionales deben de estar ligadas al bienestar y protección ciudadana, para así brindar un mejor estilo de vida de la mano con la equidad y mismas posibilidades de crecimiento individual La investigación tiene un enfoque cualitativo, permitiendo obtener una perspectiva clara sobre las estrategias de comunicación implantadas en la gobernación de los Ríos, aplicando un tipo de investigación descriptiva para recolectar información mediante la técnica encuesta. El plan de comunicación implementado en esta organización es creado de anualmente y revisado por la secretaria de comunicación de la presidencia, el cual permite la conexión con la ciudadanía a través de las ruedas de prensa que se utiliza para informar noticias relevantes que ayuda a generar y mantener confianza. Para las estrategias de comunicación se debe emplear una variedad de canales de comunicación para llegar a diferentes segmentos de la población, esto incluye redes sociales, sitios web, medios tradicionales, correo electrónico y reuniones presenciales. | es_ES |
| dc.format.extent | 50 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de Comunicación | es_ES |
| dc.subject | Canales de Información | es_ES |
| dc.subject | Gobernación | es_ES |
| dc.subject | Ciudadanía | es_ES |
| dc.title | Estrategias de comunicación de la Gobernación de Los Ríos durante el periodo 2022-2023 | es_ES |
| dc.type | bachelorThesis | es_ES |
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