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dc.contributor.advisorMontecé Moreno, Cindy
dc.contributor.authorSantillán Morales, Anderson
dc.date.accessioned2023-11-07T17:25:44Z
dc.date.available2023-11-07T17:25:44Z
dc.date.issued2023
dc.identifier.urihttp://dspace.utb.edu.ec/handle/49000/15062
dc.descriptionThe new digital information channels keep the general population informed with the outside world and know what is happening anywhere instantly, and also offer the opportunity to interact and respond to the information presented by digital media. In 2021, due to the COVID-19 pandemic, the signal was expanded for residents of rural areas to facilitate communication and the exchange of information in distant places, but the lack of knowledge about the use of digital media has produced a digital divide in people living in these areas. The main objective of this case study is to examine the information channels that are used in the rural areas of the Vinces canton, using a quantitative approach that allowed the collection of data through interviews and descriptive research, which helped to describe the characteristics of the population studied. According to the data collected, it was determined that the information channels used in the rural areas of Vinces are traditional ones due to the lack of knowledge of how to manage the new digital channels. However, they are willing to learn new knowledge, but lack of time is one of the factors that affect the learning process. Workshops must be implemented for the rural community of the Vinces canton, so that they acquire and put into practice the use of digital channels.es_ES
dc.descriptionThe new digital information channels keep the general population informed with the outside world and know what is happening anywhere instantly, and also offer the opportunity to interact and respond to the information presented by digital media. In 2021, due to the COVID-19 pandemic, the signal was expanded for residents of rural areas to facilitate communication and the exchange of information in distant places, but the lack of knowledge about the use of digital media has produced a digital divide in people living in these areas. The main objective of this case study is to examine the information channels that are used in the rural areas of the Vinces canton, using a quantitative approach that allowed the collection of data through interviews and descriptive research, which helped to describe the characteristics of the population studied. According to the data collected, it was determined that the information channels used in the rural areas of Vinces are traditional ones due to the lack of knowledge of how to manage the new digital channels. However, they are willing to learn new knowledge, but lack of time is one of the factors that affect the learning process. Workshops must be implemented for the rural community of the Vinces canton, so that they acquire and put into practice the use of digital channels.es_ES
dc.description.abstractLos nuevos canales de información digital mantienen informados a la población en general con el mundo exterior y conocer lo que sucede en cualquier lugar de forma instantánea, además ofrece la oportunidad de interactuar y responder a la información que presentan los medios digitales. El año 2021 debido a la pandemia del COVID-19 se amplió la señal para los moradores de las zonas rurales para facilitarles la comunicación y el intercambio de información en los lugares lejanos, pero la falta de conocimiento acerca del uso de los medios digitales ha producido una brecha digital en las personas que viven en estas áreas. El presente estudio de caso tiene como objetivo principal examinar los canales de información que son utilizados en las zonas rurales del cantón Vinces, mediante un enfoque cuantitativo que permitió la recolección de los datos mediante entrevistas y una investigación descriptiva lo que ayudó a la descripción de las características de la población estudiada. De acuerdo a los datos recolectados se determinó que los canales de información utilizados en las zonas rurales de Vinces son los tradicionales por la falta de conocimiento del manejo de los nuevos canales digitales. Sin embargo, tienen la disposición de aprender nuevos conocimientos, pero la falta de tiempo es uno de los factores que inciden en el proceso de aprendizaje. Se debe implementar talleres para la comunidad rural del cantón Vinces, para que adquieran y pongan en práctica la utilización de canales digitales.es_ES
dc.format.extent35 p.es_ES
dc.language.isoeses_ES
dc.publisherBABAHOYO: UTB, 2023es_ES
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/*
dc.subjectCanales de informaciónes_ES
dc.subjectZonas ruraleses_ES
dc.subjectCanales digitaleses_ES
dc.subjectVinceses_ES
dc.titleCanales de información utilizados en las zonas rurales del cantón Vinceses_ES
dc.typebachelorThesises_ES


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Atribución-NoComercial-SinDerivadas 3.0 Ecuador
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador