Redes sociales y la publicidad de los servicios del Instituto Ecuatoriano de Seguridad Social (IESS), Babahoyo
| dc.contributor.advisor | Lemos Beltrán, Daniel Gustavo | |
| dc.contributor.author | Ortega Almeida, Hillary Nayely | |
| dc.date.accessioned | 2023-11-06T20:04:43Z | |
| dc.date.available | 2023-11-06T20:04:43Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15031 | |
| dc.description | In this research project, we address the issue of the lack of official presence of the Instituto Ecuatoriano de Seguridad Social (IESS) Babahoyo on social media, which affects the dissemination of information about the healthcare and social security services offered by this institution. It is recognized that social media plays a crucial role in contemporary communication and advertising, especially in reaching a more tech-savvy audience with less time for television. The overall objective is to determine how social media influences the advertising of IESS Babahoyo's services, with specific goals including analyzing the importance of social media in service delivery, identifying benefits for affiliates, and demonstrating its feasibility in advertising. This study aligns with the research field of Communication and Information Technology, focusing on communication processes and phenomena in society. The beneficiaries of this research are citizens, businesses, and IESS itself, as it is expected to enhance communication and promote greater affiliation with social security services through more effective social media strategies. | es_ES |
| dc.description | In this research project, we address the issue of the lack of official presence of the Instituto Ecuatoriano de Seguridad Social (IESS) Babahoyo on social media, which affects the dissemination of information about the healthcare and social security services offered by this institution. It is recognized that social media plays a crucial role in contemporary communication and advertising, especially in reaching a more tech-savvy audience with less time for television. The overall objective is to determine how social media influences the advertising of IESS Babahoyo's services, with specific goals including analyzing the importance of social media in service delivery, identifying benefits for affiliates, and demonstrating its feasibility in advertising. This study aligns with the research field of Communication and Information Technology, focusing on communication processes and phenomena in society. The beneficiaries of this research are citizens, businesses, and IESS itself, as it is expected to enhance communication and promote greater affiliation with social security services through more effective social media strategies. | es_ES |
| dc.description.abstract | En este proyecto de investigación, se aborda el problema de la falta de presencia oficial del Instituto Ecuatoriano de Seguridad Social (IESS) Babahoyo en las redes sociales, lo que afecta la difusión de información sobre los servicios de salud y seguridad social que ofrece esta entidad. Se reconoce que las redes sociales desempeñan un papel crucial en la comunicación actual y en la publicidad, especialmente para llegar a un público más actualizado y con menos tiempo para la televisión. El objetivo general es determinar cómo las redes sociales influyen en la publicidad de los servicios del IESS Babahoyo, con objetivos específicos que incluyen analizar la importancia de las redes sociales en la prestación de servicios, identificar beneficios para los afiliados y demostrar su factibilidad en la publicidad. Este estudio se alinea con la línea de investigación de Comunicación y Tecnología de la Información, centrándose en procesos y fenómenos de comunicación en la sociedad. Los beneficiarios de esta investigación son los ciudadanos, las empresas y el propio IESS, ya que se espera mejorar la comunicación y promover una mayor afiliación a los servicios de seguridad social a través de estrategias de redes sociales más efectivas. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Instituto Ecuatoriano de Seguridad Social (IESS) Babahoyo | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Comunicación | es_ES |
| dc.subject | Difusión de información | es_ES |
| dc.title | Redes sociales y la publicidad de los servicios del Instituto Ecuatoriano de Seguridad Social (IESS), Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador