Análisis de la nueva marca de la alcaldía de Babahoyo, periodo 2023
| dc.contributor.advisor | Muñoz Mora, Oscar Alfredo | |
| dc.contributor.author | Macías Alarcón, Keyla Juliana | |
| dc.date.accessioned | 2023-11-06T19:19:24Z | |
| dc.date.available | 2023-11-06T19:19:24Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15027 | |
| dc.description | Currently in the city of Babahoyo, with the new administration, the change of the city's brand was developed with a graphic element that distinguishes the Fluminense capital. The aim is to analyze the impact on citizens and the acceptance that this change has generated. what the new mayor has done. This project is based on collecting information on the topic of brand change since there is relevant information regarding the transformation of the design of other mayors with the changes of leaders, so it is necessary to promote the impact that this has on the cities. and the challenges to recover their identity. The present case study has a qualitative approach, because direct observation was applied through a comparative analysis of the previous brand with the current one and an interview with the head of design to know the visual message that the new brand of the Mayor's Office of Babahoyo wishes to project. . The visual image projected by the new brand of the Babahoyo Mayor's Office transmits culture, beauty, history and the unique experience that the city offers, turning it into a tourist attraction in addition to influencing the perception of the quality of life of the Babahoyo residents. | es_ES |
| dc.description | Currently in the city of Babahoyo, with the new administration, the change of the city's brand was developed with a graphic element that distinguishes the Fluminense capital. The aim is to analyze the impact on citizens and the acceptance that this change has generated. what the new mayor has done. This project is based on collecting information on the topic of brand change since there is relevant information regarding the transformation of the design of other mayors with the changes of leaders, so it is necessary to promote the impact that this has on the cities. and the challenges to recover their identity. The present case study has a qualitative approach, because direct observation was applied through a comparative analysis of the previous brand with the current one and an interview with the head of design to know the visual message that the new brand of the Mayor's Office of Babahoyo wishes to project. . The visual image projected by the new brand of the Babahoyo Mayor's Office transmits culture, beauty, history and the unique experience that the city offers, turning it into a tourist attraction in addition to influencing the perception of the quality of life of the Babahoyo residents. | es_ES |
| dc.description.abstract | En la actualidad en la ciudad de Babahoyo, con la nueva administración se desarrolló el cambio de la marca de la ciudad con un elemento gráfico que distingue a la capital fluminense, se pretende analizar el impacto en la ciudadanía y la aceptación que ha generado este cambio que ha realizado el nuevo alcalde. El presente proyecto se basa en recolectar información sobre el tema de cambio de marca ya que existe información relevante con respecto a la transformación del diseño de otras alcaldías con los cambios de mandatarios, por lo que es necesario promover el impacto que esto tiene en las ciudades y los desafíos para recuperar la identidad de estas. El presente estudio de caso tiene como enfoque cualitativo, porque se aplicó una observación directa mediante un análisis comparativo de la marca anterior con la actual y una entrevista al jefe de diseño para conocer el mensaje visual que desea proyectar la nueva marca de la Alcaldía de Babahoyo. La imagen visual que proyecta la nueva marca de la Alcaldía de Babahoyo, transmite cultura, belleza, historia y la experiencia única que la ciudad ofrece convirtiéndole en un atractivo turístico además de influir en la percepción de la calidad de vida de los babahoyenses. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marca | es_ES |
| dc.subject | Rediseño | es_ES |
| dc.subject | Alcaldía | es_ES |
| dc.subject | Ciudadanía | es_ES |
| dc.title | Análisis de la nueva marca de la alcaldía de Babahoyo, periodo 2023 | es_ES |
| dc.type | bachelorThesis | es_ES |
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