TIK TOK, en las campañas presidenciales. Caso Xavier Hervas periodo 2020-2021
| dc.contributor.advisor | Salamea Limones, Victoria | |
| dc.contributor.author | Peñafiel Varas, Stalyn Alfredo | |
| dc.date.accessioned | 2023-06-29T22:46:31Z | |
| dc.date.available | 2023-06-29T22:46:31Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14630 | |
| dc.description | The case study focuses on the influence of TikTok in the presidential campaigns of Xavier Hervás during the period 2020-2021. It argues that social networks are effective tools for communication and dissemination of quality content, in addition to encouraging citizen participation. The research seeks to analyze Hervás' campaign strategy on TikTok during the presidential elections, demonstrating the importance of social networks as a means of transmitting information and their ability to influence electoral decisions. The specific objectives include identifying the communication strategy of Hervás' presidential campaign on TikTok, analyzing the interaction and engagement of users with the content published by him, and evaluating the impact of his presence on the platform on users' voting intention. The results of this research can provide valuable information for future political campaigns and help to understand how candidates can leverage this platform to reach their audience more effectively. | es_ES |
| dc.description | The case study focuses on the influence of TikTok in the presidential campaigns of Xavier Hervás during the period 2020-2021. It argues that social networks are effective tools for communication and dissemination of quality content, in addition to encouraging citizen participation. The research seeks to analyze Hervás' campaign strategy on TikTok during the presidential elections, demonstrating the importance of social networks as a means of transmitting information and their ability to influence electoral decisions. The specific objectives include identifying the communication strategy of Hervás' presidential campaign on TikTok, analyzing the interaction and engagement of users with the content published by him, and evaluating the impact of his presence on the platform on users' voting intention. The results of this research can provide valuable information for future political campaigns and help to understand how candidates can leverage this platform to reach their audience more effectively. | es_ES |
| dc.description.abstract | El estudio de caso se enfoca en la influencia de TikTok en las campañas presidenciales de Xavier Hervás durante el período 2020-2021. Se plantea que las redes sociales son herramientas eficaces para la comunicación y la difusión de contenidos de calidad, además de fomentar la participación ciudadana. La investigación busca analizar la estrategia de campaña de Hervás en TikTok durante las elecciones presidenciales, demostrando la importancia de las redes sociales como medio para transmitir información y su capacidad para influir en las decisiones electorales. Los objetivos específicos incluyen identificar la estrategia de comunicación de la campaña presidencial de Hervás en TikTok, analizar la interacción y el engagement de los usuarios con el contenido publicado por él, y evaluar el impacto de su presencia en la plataforma en la intención de voto de los usuarios. Los resultados de esta investigación pueden proporcionar información valiosa para futuras campañas políticas y ayudar a comprender cómo los candidatos pueden aprovechar esta plataforma para llegar a su audiencia de manera más efectiva. | es_ES |
| dc.format.extent | 50 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación política | es_ES |
| dc.subject | Campañas presidenciales | es_ES |
| dc.subject | TikTok | es_ES |
| dc.title | TIK TOK, en las campañas presidenciales. Caso Xavier Hervas periodo 2020-2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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