Análisis de los perfiles profesionales del departamento de comunicación de la UTB 2021
| dc.contributor.advisor | Herrera Flores, Ana Elizabeth | |
| dc.contributor.author | Arreaga Rodríguez, Vicente Nahúm | |
| dc.date.accessioned | 2023-06-29T20:28:47Z | |
| dc.date.available | 2023-06-29T20:28:47Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14617 | |
| dc.description | The case study analyzed which were the professional profiles of the communication department of the Technical University of Babahoyo and its effectiveness in carrying out activities that relate to the institutional environment, to analyze the role of communicator and identify what are the competencies and skills, knowledge, they should know as communication professionals to perform at the time of practice in the communication department. With the use of the synthetic and descriptive analytical method, the objectives were fulfilled, the research tools used were interviews and the survey of professionals working in the area of communication was used for data collection. The results indicate that communication professionals must have knowledge, skills and competencies for optimal job performance, and it is important that they are innovative and are constantly learning because in a HEI like the Technical University of Babahoyo respond to the demands and requirements, it is very important due to the constant evolution and demand of the institutions. | es_ES |
| dc.description | The case study analyzed which were the professional profiles of the communication department of the Technical University of Babahoyo and its effectiveness in carrying out activities that relate to the institutional environment, to analyze the role of communicator and identify what are the competencies and skills, knowledge, they should know as communication professionals to perform at the time of practice in the communication department. With the use of the synthetic and descriptive analytical method, the objectives were fulfilled, the research tools used were interviews and the survey of professionals working in the area of communication was used for data collection. The results indicate that communication professionals must have knowledge, skills and competencies for optimal job performance, and it is important that they are innovative and are constantly learning because in a HEI like the Technical University of Babahoyo respond to the demands and requirements, it is very important due to the constant evolution and demand of the institutions. | es_ES |
| dc.description.abstract | El estudio de caso analizó cuales eran los perfiles profesionales del departamento de comunicación, de la Universidad Técnica de Babahoyo y su efectividad en la realización de actividades que se relacionan en el entorno institucional, para ello analizar el rol de comunicador e identificar cuáles son la competencias y habilidades, conocimientos, que deben conocer como profesionales de la comunicación para desempeñar a la hora de la practica en el departamento de comunicación. Con la utilización del método analítico sintético y descriptivo se cumplió con los objetivos, se emplearon como herramientas de investigación como entrevista y de recolección de datos la encuesta a profesionales que trabajan en el área de comunicación. Los resultados indican que los profesionales de la comunicación deben contar con conocimientos, habilidades y competencias para un desempeño laboral óptimo, y es importante que sean innovadores y estén en constante aprendizaje debido que en una IES como la Universidad Técnica de Babahoyo responder a las demandas y exigencias, se muy importante debido a la contante evolución y demanda de las instituciones. | es_ES |
| dc.format.extent | 42 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Perfil profesional | es_ES |
| dc.subject | Competencias profesionales | es_ES |
| dc.subject | Departamento de comunicación | es_ES |
| dc.title | Análisis de los perfiles profesionales del departamento de comunicación de la UTB 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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