ROL DEL COMUNICADOR DIGITAL Y SU INCIDENCIA EN LA APLICACIÓN DE LAS RELACIONES PÚBLICAS EN EL GAD MUNICIPAL DE VALENCIA, AÑO 2023
| dc.contributor.advisor | Urquiza Mendoza, Liliana | |
| dc.contributor.author | Loor Coveña, Niurys Lilibeth | |
| dc.date.accessioned | 2023-06-23T18:07:01Z | |
| dc.date.available | 2023-06-23T18:07:01Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14596 | |
| dc.description | The present investigation addresses the issue; Role of the digital communicator and how this affects the public relations of the Valencia Municipal GAD, that is why through the analysis the interview process is carried out, which evidenced the way in which people and the corporation relate to each other. Yes, with the use of new technologies and in turn information reaches different companies in Valencia. The importance of the subject is to know how the digital communicator fulfills fundamental roles in society at the hands of a public relationist, demonstrating interest in society so that information can arrive quickly. At the end of the investigation, it can be concluded that the roles of the digital communicator currently comply with the evolution of technology so that communities can approach the information much better in an unprecedented way, public relations are people who seek strategies to find a way to mediate society and technological progress. | es_ES |
| dc.description | The present investigation addresses the issue; Role of the digital communicator and how this affects the public relations of the Valencia Municipal GAD, that is why through the analysis the interview process is carried out, which evidenced the way in which people and the corporation relate to each other. Yes, with the use of new technologies and in turn information reaches different companies in Valencia. The importance of the subject is to know how the digital communicator fulfills fundamental roles in society at the hands of a public relationist, demonstrating interest in society so that information can arrive quickly. At the end of the investigation, it can be concluded that the roles of the digital communicator currently comply with the evolution of technology so that communities can approach the information much better in an unprecedented way, public relations are people who seek strategies to find a way to mediate society and technological progress. | es_ES |
| dc.description.abstract | La presente investigación aborda el tema; Rol del comunicador digital y como este incide dentro de las relaciones publicas del GAD Municipal Valencia, es por eso que a través del análisis se lleva a cabo el proceso de entrevistas, mismo que evidencio la manera de que las personas y la corporación se relacionan entre sí, con el uso de las nuevas tecnologías y a su vez llegue información a diferentes sociedades de Valencia. La importancia del tema es conocer como el comunicador digital cumple roles fundamentales en la sociedad de mano de relacionista publico demostrando intereses por la sociedad para que llegue información rápida. Al culminar la investigación se puede concluir que los roles del comunicador digital cumplen actualmente con la evolución de la tecnología para que las comunidades puedan acercarse mucho mejor la información de manera inédita, los relacionistas públicos son personas que buscan estrategias para encontrar la forma de mediar a la sociedad y el avance tecnológico. | es_ES |
| dc.format.extent | 29 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicador Digital | es_ES |
| dc.subject | Relaciones Públicas | es_ES |
| dc.subject | Sociedad | es_ES |
| dc.title | ROL DEL COMUNICADOR DIGITAL Y SU INCIDENCIA EN LA APLICACIÓN DE LAS RELACIONES PÚBLICAS EN EL GAD MUNICIPAL DE VALENCIA, AÑO 2023 | es_ES |
| dc.type | Tesina | es_ES |
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