LA PUBLICIDAD VIRAL EN LAS REDES SOCIALES Y SU EFECTO EN LOS HABITANTES DE LA PARROQUIA SAN CRISTÓBAL DEL CANTÓN QUEVEDO, AÑO 2022
| dc.contributor.advisor | Ramirez Contreras, Patricia del Rocio | |
| dc.contributor.author | Cortez Molina, Estefania Lisseth | |
| dc.date.accessioned | 2023-06-23T17:39:07Z | |
| dc.date.available | 2023-06-23T17:39:07Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14592 | |
| dc.description | The present study has as its theme “viral advertising on social networks and its effect on the inhabitants of the San Cristóbal parish of Quevedo canton, year 2022” This research aims to diagnose viral advertising on social networks and its effect on the inhabitants of the San Cristóbal Del Cantón Quevedo parish, as well as to identify the causes of the incidence of viral advertising of digital media in the behavior of the inhabitants to later establish the degree of influence that viral advertising has on individuals of social networks. To carry out this research, it was necessary to use a pertinent bibliography related to the research variables, this is viral advertising on social networks that allows the collection of theoretical information from different sources and academic works, the qualitative and quantitative methodology, since it is they analyzed non-quantifiable aspects such as behavior in a population of 400 citizens. Finally, it was determined that advertising in the media has a significant impact on people, especially young people, because it can change attitudes and practices through the promotion of digital media services and products, with the main objective of having a great impact on the public through various tactics to make them more consumers. | es_ES |
| dc.description | The present study has as its theme “viral advertising on social networks and its effect on the inhabitants of the San Cristóbal parish of Quevedo canton, year 2022” This research aims to diagnose viral advertising on social networks and its effect on the inhabitants of the San Cristóbal Del Cantón Quevedo parish, as well as to identify the causes of the incidence of viral advertising of digital media in the behavior of the inhabitants to later establish the degree of influence that viral advertising has on individuals of social networks. To carry out this research, it was necessary to use a pertinent bibliography related to the research variables, this is viral advertising on social networks that allows the collection of theoretical information from different sources and academic works, the qualitative and quantitative methodology, since it is they analyzed non-quantifiable aspects such as behavior in a population of 400 citizens. Finally, it was determined that advertising in the media has a significant impact on people, especially young people, because it can change attitudes and practices through the promotion of digital media services and products, with the main objective of having a great impact on the public through various tactics to make them more consumers. | es_ES |
| dc.description.abstract | El presente estudio tiene como tema “la publicidad viral en las redes sociales y su efecto en los habitantes de la parroquia San Cristóbal del cantón Quevedo, año 2022” Esta investigación da a conocer el objetivo de diagnosticar la publicidad viral en las redes sociales y su efecto en los habitantes de la parroquia San Cristóbal Del Cantón Quevedo, así como identificar cuáles son las causas de la incidencia de la publicidad viral de los medios digitales en el comportamiento de los habitantes para posteriormente establecer el grado de influencia que tiene en los individuos la publicidad viral de las redes sociales. Para llevar a cabo esta investigación fue necesario utilizar una bibliografía pertinente y relacionada a las variables de la investigación, esto es publicidad viral en las redes sociales que permita recopilar información teórica de diferentes fuentes y trabajos académicos, la metodología cualitativa y cuantitativa, ya que se analizaron aspectos no cuantificables como el comportamiento en una población de 400 ciudadanos. Finalmente, se determinó que la publicidad en los medios tiene un impacto significativo en las personas, especialmente en los jóvenes, porque puede cambiar actitudes y prácticas mediante la promoción de los servicios y productos de los medios de digitales, con el objetivo principal de tener un gran impacto en el público a través de diversas tácticas para hacerlos más consumidores. | es_ES |
| dc.format.extent | 44 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Publicidad viral | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Consumidores | es_ES |
| dc.title | LA PUBLICIDAD VIRAL EN LAS REDES SOCIALES Y SU EFECTO EN LOS HABITANTES DE LA PARROQUIA SAN CRISTÓBAL DEL CANTÓN QUEVEDO, AÑO 2022 | es_ES |
| dc.type | Tesina | es_ES |
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