PLAN COMUNICACIONAL PARA LA PROMOCIÓN DE ACTIVIDADES TURÍSTICAS EN EL CANTÓN QUEVEDO, AÑO 2023
| dc.contributor.advisor | Tubay Moreira, Maximo | |
| dc.contributor.author | Andrade Villarroel, Argenis Alejandra | |
| dc.date.accessioned | 2023-06-23T15:58:14Z | |
| dc.date.available | 2023-06-23T15:58:14Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14581 | |
| dc.description | The communication plan consists of using the tools that allow to strategically establish the way in which an organization communicates with its target audience. This plan includes the analysis of the audience, the communication objectives, the messages to be transmitted, the communication channels to be used, the necessary budget, the calendar of activities and the evaluation of the results obtained. The communication plan is fundamental to guarantee an effective and coherent communication with the organization's objectives, which can have a positive impact on its reputation and the achievement of its goals. The methodology of this research includes modalities of analysis, types of research, methods and techniques and tools applied to the populations involved. The proposal aims to optimize the tourism promotion of places with tourist attractions in the canton of Quevedo in order to increase the influx of visitors and thus ensure the socioeconomic and cultural growth of the canton. For this study of the current case of tourism, the data obtained from the criticisms of the neighbors of the areas near the city are of great importance. | es_ES |
| dc.description | The communication plan consists of using the tools that allow to strategically establish the way in which an organization communicates with its target audience. This plan includes the analysis of the audience, the communication objectives, the messages to be transmitted, the communication channels to be used, the necessary budget, the calendar of activities and the evaluation of the results obtained. The communication plan is fundamental to guarantee an effective and coherent communication with the organization's objectives, which can have a positive impact on its reputation and the achievement of its goals. The methodology of this research includes modalities of analysis, types of research, methods and techniques and tools applied to the populations involved. The proposal aims to optimize the tourism promotion of places with tourist attractions in the canton of Quevedo in order to increase the influx of visitors and thus ensure the socioeconomic and cultural growth of the canton. For this study of the current case of tourism, the data obtained from the criticisms of the neighbors of the areas near the city are of great importance. | es_ES |
| dc.description.abstract | El plan comunicacional consiste en utilizar las herramientas que permiten establecer de manera estratégica la forma en que una organización se comunica con su público objetivo. Este plan incluye el análisis de la audiencia, los objetivos de comunicación, los mensajes a transmitir, los canales de comunicación a utilizar, el presupuesto necesario, el calendario de actividades y la evaluación de los resultados obtenidos. El plan comunicacional es fundamental para garantizar una comunicación efectiva y coherente con los objetivos de la organización, lo que puede tener un impacto positivo en su reputación y en el logro de sus metas, la metodología de esta investigación comprende modalidades de análisis, tipos de investigación, métodos y técnicas y herramientas aplicadas a las poblaciones involucradas. La propuesta tiene como objetivo optimizar la promoción turística de los lugares con atractivos turísticos del cantón Quevedo con el fin de incrementar la afluencia de visitantes y así asegurar el crecimiento socioeconómico y cultural del cantón. Para este estudio del caso actual del turismo son de gran importancia los datos obtenidos a raíz de las críticas de los vecinos de las zonas cercanas a la ciudad. | es_ES |
| dc.format.extent | 105 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación organizacional | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Turismo | es_ES |
| dc.subject | Lugares Turísticos | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.title | PLAN COMUNICACIONAL PARA LA PROMOCIÓN DE ACTIVIDADES TURÍSTICAS EN EL CANTÓN QUEVEDO, AÑO 2023 | es_ES |
| dc.type | Tesina | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador