COMUNICACIÓN ORGANIZACIONAL Y SU INCIDENCIA EN LA IMAGEN INSTITUCIONAL DEL DIARIO LA GACETA DEL CANTÓN LA MANÁ, AÑO 2022
| dc.contributor.advisor | Palma Sosa, Tiylor Iván | |
| dc.contributor.author | Vega Tigselema, Neyba Jimena | |
| dc.date.accessioned | 2023-06-22T11:22:47Z | |
| dc.date.available | 2023-06-22T11:22:47Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14543 | |
| dc.description | The present study called, organizational communication and its impact on the institutional image of the newspaper La Gaceta of the canton of La Maná, has the objective of analyzing the importance of communication and the existing relationship with the corporate image. For the development of the investigation the inductive and deductive method was used. In the first case, it was possible to obtain the most relevant information starting from particular statements to general conclusions, in the same way, with the deductive method, the general information was analyzed in order to obtain specific data. To delve deeper into the subject, documentation from various authors who focused their research on communication within organizations and the image they project was reviewed, on the other hand, the techniques used for data collection were the interview and survey carried out with the members who provide their services in the newspaper La Gaceta. The results obtained show that organizational communication is closely related to the institutional image, since good communication involves the dissemination of messages or information in a transparent manner to promote teamwork, improve the work environment, maintain the focus on compliance business objectives, create collective awareness, increase productivity, reduce errors, expand and consolidate the image of the organization in the public mind. | es_ES |
| dc.description | The present study called, organizational communication and its impact on the institutional image of the newspaper La Gaceta of the canton of La Maná, has the objective of analyzing the importance of communication and the existing relationship with the corporate image. For the development of the investigation the inductive and deductive method was used. In the first case, it was possible to obtain the most relevant information starting from particular statements to general conclusions, in the same way, with the deductive method, the general information was analyzed in order to obtain specific data. To delve deeper into the subject, documentation from various authors who focused their research on communication within organizations and the image they project was reviewed, on the other hand, the techniques used for data collection were the interview and survey carried out with the members who provide their services in the newspaper La Gaceta. The results obtained show that organizational communication is closely related to the institutional image, since good communication involves the dissemination of messages or information in a transparent manner to promote teamwork, improve the work environment, maintain the focus on compliance business objectives, create collective awareness, increase productivity, reduce errors, expand and consolidate the image of the organization in the public mind. | es_ES |
| dc.description.abstract | El presente estudio denominado, comunicación organizacional y su incidencia en la imagen institucional del diario La Gaceta del cantón La Maná, tiene el objetivo de analizar la importancia de la comunicación y la relación existente con la imagen corporativa. Para el desarrollo de la investigación se utilizó el método inductivo y deductivo. En el primer caso se logró obtener la información más relevante partiendo de enunciados particulares a conclusiones generales, de igual modo, con el método deductivo se analizó la información general con la finalidad de obtener datos específicos. Para profundizar más en el tema se revisó documentación de varios autores que centraron sus investigaciones en la comunicación dentro de las organizaciones y la imagen que proyectan, por otro lado, las técnicas empleadas para la recopilación de datos fueron la entrevista y encuesta ejecutadas con los miembros que prestan sus servicios en el diario La Gaceta. Los resultados obtenidos muestran que la comunicación organizacional guarda estrecha relación con la imagen institucional, dado que, una buena comunicación conlleva la divulgación de mensajes o información de manera transparente para fomentar el trabajo en equipo, mejorar el clima laboral, mantener el enfoque en el cumplimento de los objetivos empresariales, crear conciencia colectiva, incrementar la productividad, reducir errores, expandir y consolidar la imagen de la organización en la mente del público. | es_ES |
| dc.format.extent | 40 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación | es_ES |
| dc.subject | Imagen institucional | es_ES |
| dc.subject | Organización | es_ES |
| dc.subject | Flujo de información | es_ES |
| dc.subject | Productividad y público. | es_ES |
| dc.title | COMUNICACIÓN ORGANIZACIONAL Y SU INCIDENCIA EN LA IMAGEN INSTITUCIONAL DEL DIARIO LA GACETA DEL CANTÓN LA MANÁ, AÑO 2022 | es_ES |
| dc.type | Tesina | es_ES |
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