Estrategias de marketing digital de “Gr Accesorios” en la ciudad de Babahoyo del período 2022.
| dc.contributor.advisor | Carrasco Echeverria, Gina Maribel | |
| dc.contributor.author | De Lucca Piguave, Gingerlyn Denisse | |
| dc.date.accessioned | 2023-06-06T04:05:30Z | |
| dc.date.available | 2023-06-06T04:05:30Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14273 | |
| dc.description | The case study that was given in this work was conducted in the company GR ACCESORIOS in the city of Babahoyo, which is dedicated to selling its customers a variety of products such as clothing for ladies, men and children, shoes, home decorations and other accessories. Likewise, the purpose of the current research is to delimit digital marketing strategies that will allow them to improve their position and increase their income. This case study is conducted to contribute marketing strategies for GR accessories company. The type of research of this study is non-experimental explanatory, which does not alter the motive of the research has data collection tools, such as interview partially the owner of the company to obtain information about the problems of the company. Marketing strategies are basic tools in business and are really important guides for companies that market a product or service because they allow their leaders and managers to choose and apply what is best and satisfies their needs. In this study, the types of bibliographic research and descriptive research were implemented, which are the basis for understanding the problem. In addition, qualitative and quantitative descriptive methods are used, because through the digital marketing strategy it is possible to identify the positive and negative characteristics of the company ACCESORIOS GR, to obtain relevant information for the research, which is necessary through interviews. To obtain the necessary, essential and detailed information, the owner of the business was interviewed, same that provided information to obtain the results and to be able to draw conclusions regarding the status of the company GR accessories in the market. | es_ES |
| dc.description | The case study that was given in this work was conducted in the company GR ACCESORIOS in the city of Babahoyo, which is dedicated to selling its customers a variety of products such as clothing for ladies, men and children, shoes, home decorations and other accessories. Likewise, the purpose of the current research is to delimit digital marketing strategies that will allow them to improve their position and increase their income. This case study is conducted to contribute marketing strategies for GR accessories company. The type of research of this study is non-experimental explanatory, which does not alter the motive of the research has data collection tools, such as interview partially the owner of the company to obtain information about the problems of the company. Marketing strategies are basic tools in business and are really important guides for companies that market a product or service because they allow their leaders and managers to choose and apply what is best and satisfies their needs. In this study, the types of bibliographic research and descriptive research were implemented, which are the basis for understanding the problem. In addition, qualitative and quantitative descriptive methods are used, because through the digital marketing strategy it is possible to identify the positive and negative characteristics of the company ACCESORIOS GR, to obtain relevant information for the research, which is necessary through interviews. To obtain the necessary, essential and detailed information, the owner of the business was interviewed, same that provided information to obtain the results and to be able to draw conclusions regarding the status of the company GR accessories in the market. | es_ES |
| dc.description.abstract | El estudio de caso que se dio en el presente trabajo se lo realizo en la empresa GR ACCESORIOS de la ciudad de Babahoyo. que se dedica a vender a sus clientes una variedad de productos como prendas de vestir para damas, caballeros y niños, zapatos, adornos para el hogar y otros accesorios. Asimismo, el propósito de la investigación actual es delimitar estrategias de marketing digital que les permitan mejorar su posición y aumentar sus ingresos. Las estrategias de marketing son herramientas básicas en los negocios y son guías realmente importantes para las empresas que comercializan un producto o servicio porque permiten a sus líderes y gerentes elegir y aplicar lo que es mejor y satisface sus necesidades. La motivación para realizar esta investigación se debe a la necesidad que tienen los negocios en expandir sus ventas en GR ACCESORIOS que han sido limitadas en su participación, debido a que no se han adaptado a las nuevas tendencias comerciales, donde la presencia digital a través de estrategias de marketing atrae la atención de los clientes potenciales y los hace consumir el producto. El mal uso de las redes digitales trae como consecuencia acarrea pérdida de participación en el mercado, lo que representa un peligro para la supervivencia del negocio. En este estudio se implementaron los tipos de investigación bibliográfica e investigación descriptiva, que son la base para la comprensión del problema. Además, se utilizan métodos descriptivos cualitativos y cuantitativos, pues a través de la estrategia de marketing digital se logra identificar las características positivas y negativas de la empresa ACCESORIOS GR, para obtener información relevante para la investigación, lo cual es necesario a través de entrevistas. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Marketing Digital | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Estrategias de marketing | es_ES |
| dc.title | Estrategias de marketing digital de “Gr Accesorios” en la ciudad de Babahoyo del período 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador