Fidelización de clientes en la empresa el Mundo de las Llantas en la ciudad de Babahoyo, durante el 2022.
| dc.contributor.advisor | Mora Aristega, Julio Ernesto | |
| dc.contributor.author | Lascano Vásquez, Abigail Mercedes | |
| dc.date.accessioned | 2023-05-17T17:50:45Z | |
| dc.date.available | 2023-05-17T17:50:45Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13719 | |
| dc.description | The case study was carried out with the purpose of analyzing the customer loyalty processes that the company "El Mundo De Las Llantas" has during the period 2022, for this, methods, techniques and research instruments were used, such as an interview with the owner and an online survey of the company's customers, which I corroborate with the theoretical development embodied in this study on the lack of strategies or loyalty plan that is not only causing economic losses but also affects the level of competitiveness in the market. In this study you can find possible solutions or recommendations that the business could take into account in order to achieve the customer loyalty plan that the owner wants. Also mentioning that it will be perfected to meet each of the objectives determined the cause and effect of the problem studied. | es_ES |
| dc.description | The case study was carried out with the purpose of analyzing the customer loyalty processes that the company "El Mundo De Las Llantas" has during the period 2022, for this, methods, techniques and research instruments were used, such as an interview with the owner and an online survey of the company's customers, which I corroborate with the theoretical development embodied in this study on the lack of strategies or loyalty plan that is not only causing economic losses but also affects the level of competitiveness in the market. In this study you can find possible solutions or recommendations that the business could take into account in order to achieve the customer loyalty plan that the owner wants. Also mentioning that it will be perfected to meet each of the objectives determined the cause and effect of the problem studied. | es_ES |
| dc.description.abstract | El caso de estudio se realizó con la finalidad de analizar los procesos de fidelización de clientes que tiene la empresa “El Mundo De Las Llantas” durante el periodo 2022, para esto se utilizaron métodos, técnicas e instrumentos de investigación como una entrevista al propietario y una encuesta en línea a los clientes de la empresa lo que corroboro con el desarrollo teórico plasmado en este estudio sobre la falta de estrategias o plan de fidelización que no solo está generando pérdidas económicas sino que está afectado el nivel de competitividad en el mercado. En este estudio se podrá encontrar posibles soluciones o recomendaciones que el negocio podría tomar en cuenta para así poder logar el plan de fidelización de clientes que desea el propietario. Mencionando también que se logró cumplir con cada uno de los objetivos determinado la causa y efecto de la problemática estudiada. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Fidelización | es_ES |
| dc.subject | Competitividad | es_ES |
| dc.subject | Consumidor | es_ES |
| dc.subject | Productos | es_ES |
| dc.subject | Negocio | es_ES |
| dc.subject | Problemática | es_ES |
| dc.title | Fidelización de clientes en la empresa el Mundo de las Llantas en la ciudad de Babahoyo, durante el 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador