dc.contributor.advisor | Guillin Nuñez, Milton Eduardo | |
dc.contributor.author | Gaibor López, Paola Alexandra | |
dc.date.accessioned | 2023-05-15T17:17:24Z | |
dc.date.available | 2023-05-15T17:17:24Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13705 | |
dc.description | This present case study was developed in the Brisas del Cristal water purifier located in the Montalvo canton belonging to the province of Los Ríos, 25th street, Velasco Ibarra intersection, in front of the 10 de Agosto national school, with the purpose of identifying the internal factors and premieres to find out the causes that affect its low profitability, to propose strategies that help maximize sales in the organization. The sales levels for a company dedicated to commercial activity are the fundamental basis for the business, since it allows decision making, in addition, it is important to mention that the sales levels are the quantity or value associated with the number of products , goods or services sold during a period of time, taking into account that it is not a relationship to directly measure the monetary value, it is a sale that contributes to the finances of the business. In the investigation carried out in the Brisas de Cristal water purifier, I show the following results, it does not have marketing strategies such as the use of advertising on social networks, which help the profitability of the company. | es_ES |
dc.description | This present case study was developed in the Brisas del Cristal water purifier located in the Montalvo canton belonging to the province of Los Ríos, 25th street, Velasco Ibarra intersection, in front of the 10 de Agosto national school, with the purpose of identifying the internal factors and premieres to find out the causes that affect its low profitability, to propose strategies that help maximize sales in the organization. The sales levels for a company dedicated to commercial activity are the fundamental basis for the business, since it allows decision making, in addition, it is important to mention that the sales levels are the quantity or value associated with the number of products , goods or services sold during a period of time, taking into account that it is not a relationship to directly measure the monetary value, it is a sale that contributes to the finances of the business. In the investigation carried out in the Brisas de Cristal water purifier, I show the following results, it does not have marketing strategies such as the use of advertising on social networks, which help the profitability of the company. | es_ES |
dc.description.abstract | Este presente caso de estudio se desarrolló en la purificadora de agua Brisas del Cristal ubicada en el cantón Montalvo perteneciente a la provincia de los Ríos, calle 25 intersección Velasco Ibarra, frente al colegio nacional 10 de agosto, con el propósito de identificar los factores internos y estrenos para conocer las causas que inciden en su baja rentabilidad, para proponer estrategias que ayuden a maximizar las ventas en la organización. Los niveles de ventas para una empresa dedicada a la actividad comercial son la base fundamental para el giro del negocio, ya que permite la toma de decisiones, además, es importante mencionar que los niveles de ventas es la cantidad o valor asociado al número de productos, bienes o servicios vendidos durante un periodo de tiempo, teniendo en consideración que no es una relación para medir directamente el valor monetario es una venta que aporta a las finanzas del negocio. En la investigación realizada en la purificadora de agua Brisas de Cristal arrojo los siguientes resultados, no cuenta con estrategias de marketing como la utilización de publicidad en redes sociales, que ayuden a la rentabilidad de la empresa. | es_ES |
dc.format.extent | 45 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Rentabilidad | es_ES |
dc.subject | Estrategias de marketing | es_ES |
dc.subject | Niveles de ventas | es_ES |
dc.subject | organización | es_ES |
dc.title | Niveles de ventas en la purificadora de agua brisas del cristal del Cantón Montalvo periodo 2022. | es_ES |
dc.type | bachelorThesis | es_ES |