Marketing digital en la empresa de internet Data Fiber del cantón Pueblo nuevo periodo 2022.
| dc.contributor.advisor | Gaibor Gaibor, July Yojana | |
| dc.contributor.author | Carpio Peña, Meiby Julissa | |
| dc.date.accessioned | 2023-05-11T12:15:02Z | |
| dc.date.available | 2023-05-11T12:15:02Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13694 | |
| dc.description | The marketing process is considered one of the most important operations for any company, where the focus should be on four main elements to make the process effective: product, price, promotion, and place. Nowadays, most companies have shifted from traditional marketing to digital marketing due to globalization and increasing competition. Digital marketing is essential to reach a wider and diverse audience through different online channels, including social media, search engines, email, and other digital media. Research on digital marketing in Data FIBER is crucial to identify the specific problems the company faces and develop effective solutions to improve its performance in the market. The deductive method was used in this case study to achieve general conclusions from the results obtained through quantitative techniques. The technique used was direct surveys to the workers of Data FIBER to obtain information about their digital marketing strategy, and also a survey was conducted to consumers in Pueblo Nuevo to know the company's positioning. A questionnaire with optional questions was used as a research instrument directed to the company's collaborators. The main objective of the study was to identify the digital marketing problems in Data FIBER and determine possible solutions to improve its digital marketing strategy and its positioning in the market.. | es_ES |
| dc.description | The marketing process is considered one of the most important operations for any company, where the focus should be on four main elements to make the process effective: product, price, promotion, and place. Nowadays, most companies have shifted from traditional marketing to digital marketing due to globalization and increasing competition. Digital marketing is essential to reach a wider and diverse audience through different online channels, including social media, search engines, email, and other digital media. Research on digital marketing in Data FIBER is crucial to identify the specific problems the company faces and develop effective solutions to improve its performance in the market. The deductive method was used in this case study to achieve general conclusions from the results obtained through quantitative techniques. The technique used was direct surveys to the workers of Data FIBER to obtain information about their digital marketing strategy, and also a survey was conducted to consumers in Pueblo Nuevo to know the company's positioning. A questionnaire with optional questions was used as a research instrument directed to the company's collaborators. The main objective of the study was to identify the digital marketing problems in Data FIBER and determine possible solutions to improve its digital marketing strategy and its positioning in the market.. | es_ES |
| dc.description.abstract | El proceso de comercialización se considera una de las operaciones más importantes para cualquier empresa, en el que se deben centrar en cuatro elementos principales para que el proceso sea efectivo: producto, precio, promoción y lugar. En la actualidad, la mayoría de las empresas se han pasado del marketing tradicional al marketing digital, debido a la globalización y la competencia en aumento. El marketing digital es fundamental para llegar a una audiencia más amplia y diversa a través de diferentes canales en línea, incluyendo redes sociales, motores de búsqueda, correo electrónico y otros medios digitales. La investigación del marketing digital en Data FIBER es crucial para identificar los problemas específicos que enfrenta la empresa y desarrollar soluciones efectivas para mejorar su rendimiento en el mercado. Se empleó el método deductivo en este estudio de caso para lograr conclusiones generales a partir de los resultados obtenidos mediante técnicas cuantitativas. La técnica utilizada fue la encuesta directa a los trabajadores de la empresa Data FIBER para obtener información sobre su estrategia de marketing digital, y también se realizó una encuesta a los consumidores de Pueblo Nuevo para conocer el posicionamiento de la empresa. Se utilizó un cuestionario de preguntas opcionales dirigido a los colaboradores de la empresa como instrumento de investigación. El objetivo principal del estudio fue identificar los problemas de marketing digital en Data FIBER y determinar las posibles soluciones para mejorar su estrategia de marketing digital y su posicionamiento en el mercado. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Internet | es_ES |
| dc.title | Marketing digital en la empresa de internet Data Fiber del cantón Pueblo nuevo periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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