MARKETING GASTRONÓMICO Y SU IMPACTO EN LA RENTABILIDAD ECONÓMICA DE LOS EMPRENDIMIENTOS DEL CANTÓN QUEVEDO, AÑO 2022
| dc.contributor.advisor | Peñafiel Nivela, Gonzalo Arturo | |
| dc.contributor.author | Corozo Moreira, Darian LIsseth | |
| dc.date.accessioned | 2022-12-16T13:48:32Z | |
| dc.date.available | 2022-12-16T13:48:32Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13553 | |
| dc.description | The city of Quevedo is one of the most commercial cities in the country, encompassing a large number of spaces for restaurants, supermarkets, etc. The city increasingly evidences a continuous development as a result of the culture, personality and taste of the citizens. The enterprises of the City of Quevedo capture a marketing plan to publicize the attributes of Quevedo gastronomy in this way, making the customer fall in love, in order to provide them with good-tasting and quality products. The success of companies and products depends on the progress and creativity of companies, so it is necessary to establish actions that formalize and specify the form or methods of communication, care and delivery of products that satisfy the food desires of customers and give know all the characteristics and competitive advantages of these products A descriptive investigation was used where the high degree of incidence and implementation of the present project was determined, which will contribute to the profitability of the enterprises, generating development opportunities for the population. | es_ES |
| dc.description | The city of Quevedo is one of the most commercial cities in the country, encompassing a large number of spaces for restaurants, supermarkets, etc. The city increasingly evidences a continuous development as a result of the culture, personality and taste of the citizens. The enterprises of the City of Quevedo capture a marketing plan to publicize the attributes of Quevedo gastronomy in this way, making the customer fall in love, in order to provide them with good-tasting and quality products. The success of companies and products depends on the progress and creativity of companies, so it is necessary to establish actions that formalize and specify the form or methods of communication, care and delivery of products that satisfy the food desires of customers and give know all the characteristics and competitive advantages of these products A descriptive investigation was used where the high degree of incidence and implementation of the present project was determined, which will contribute to the profitability of the enterprises, generating development opportunities for the population. | es_ES |
| dc.description.abstract | La ciudad de Quevedo es una de las ciudades más comerciales del país abarca una gran cantidad de espacios de restaurantes, supermercados, etc. La ciudad cada vez más evidencia un desarrollo continúo a consecuencia de la cultura, personalidad y gusto de los ciudadanos. Los emprendimientos de la Ciudad de Quevedo plasman un plan de marketing para dar a conocer los atributos de la gastronomía quevedeña de esta manera enamorando al cliente, para así brindarle productos de buen sabor y calidad El éxito de las empresas y productos depende de los avances y creatividad de las empresas, así que es necesario establecer acciones que formalicen y concreten la forma o métodos de comunicación, atención y entrega de productos que satisfagan los deseos alimenticios de los clientes y dar a conocer todas las características y ventajas competitivas de estos productos Se utilizó una investigación descriptiva donde se determinó el alto grado de incidencia y puesta en marcha del presente proyecto que contribuirá a la rentabilidad de los emprendimientos, generando oportunidades de desarrollo para la población | es_ES |
| dc.format.extent | 36 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Operaciones | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Marketing Gastronómico | es_ES |
| dc.subject | Población | es_ES |
| dc.title | MARKETING GASTRONÓMICO Y SU IMPACTO EN LA RENTABILIDAD ECONÓMICA DE LOS EMPRENDIMIENTOS DEL CANTÓN QUEVEDO, AÑO 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador