MODELO DE NEGOCIO PARA LA CREACIÓN DE UNA RADIO COMUNITARIA CON ESTUDIANTES DE LA CARRERA DE COMUNICACIÓN DE LA UNIVERSIDAD TÉCNICA DE BABAHOYO-EXTENSIÓN QUEVEDO, AÑO 2022
| dc.contributor.advisor | Briones Caicedo, Wilson Roberto | |
| dc.contributor.author | Paredes Choez, Genesis Almudena | |
| dc.date.accessioned | 2022-12-14T17:52:28Z | |
| dc.date.available | 2022-12-14T17:52:28Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13509 | |
| dc.description | This research raised the issue of a business model for the creation of a community radio, because the Technical University of Babahoyo-Quevedo extension does not have a community radio that complements the learning of students in the Communication career. The main objective of the research was to determine the importance of a business model in the implementation of a community radio with students of the Communication career at the Technical University of Babahoyo Extension Quevedo. For the development of this project, a quantitative research approach was applied, with a non-experimental modality through the direct survey technique to members of the university community of the Technical University of Babahoyo Extension Quevedo, after which a proposal for a management plan was proposed. businesses for the management of the existing community radio on the university campus. Based on the analysis, the need for a business plan for the administrative management of a community radio that allows planning, projecting and evaluating administrative expenses is concluded. | es_ES |
| dc.description | This research raised the issue of a business model for the creation of a community radio, because the Technical University of Babahoyo-Quevedo extension does not have a community radio that complements the learning of students in the Communication career. The main objective of the research was to determine the importance of a business model in the implementation of a community radio with students of the Communication career at the Technical University of Babahoyo Extension Quevedo. For the development of this project, a quantitative research approach was applied, with a non-experimental modality through the direct survey technique to members of the university community of the Technical University of Babahoyo Extension Quevedo, after which a proposal for a management plan was proposed. businesses for the management of the existing community radio on the university campus. Based on the analysis, the need for a business plan for the administrative management of a community radio that allows planning, projecting and evaluating administrative expenses is concluded. | es_ES |
| dc.description.abstract | Esta investigación planteó el tema de Modelo de negocio para la creación de una radio comunitaria, debido a que la Universidad Técnica de Babahoyo-extensión Quevedo no cuenta con una radio comunitaria que complemente el aprendizaje de los estudiantes en la carrera de Comunicación. El objetivo principal de la investigación fue determinar la importancia de un modelo de negocios en la implementación de una radio comunitaria con estudiantes de la carrera de Comunicación en la Universidad Técnica de Babahoyo Extensión Quevedo. Para el desarrollo de este proyecto se aplicó un enfoque de investigación cuantitativa, con modalidad no experimental a través de la técnica encuesta directa a miembros de la comunidad universitaria de la Universidad Técnica de Babahoyo Extensión Quevedo, posterior a aquello se planteó una propuesta de plan de negocios para el manejo de la radio comunitaria existente en el campus universitario. Con base en el análisis, se concluye la necesidad de un plan de negocios para el manejo administrativo de una radio comunitaria que permita planificar, proyectar y evaluar los gastos administrativos. | es_ES |
| dc.format.extent | 74 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | modelo de negocio | es_ES |
| dc.subject | radio comunitaria | es_ES |
| dc.title | MODELO DE NEGOCIO PARA LA CREACIÓN DE UNA RADIO COMUNITARIA CON ESTUDIANTES DE LA CARRERA DE COMUNICACIÓN DE LA UNIVERSIDAD TÉCNICA DE BABAHOYO-EXTENSIÓN QUEVEDO, AÑO 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador