COMUNICACIÓN ASERTIVA COMO ESPACIO INFORMATIVO EN LA UTB. EXTENSIÓN QUEVEDO
| dc.contributor.advisor | Duarte Mendoza, Mayra del Rocio | |
| dc.contributor.author | Muñoz Jurado, Rosa Alejandra | |
| dc.date.accessioned | 2022-12-14T17:34:38Z | |
| dc.date.available | 2022-12-14T17:34:38Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13506 | |
| dc.description | Assertive communication in informative spaces is of great importance in the substantive functions carried out by the members of the Technical University of Babahoyo "Quevedo Extension", therefore, the purpose of this research is to demonstrate how assertive communication influences the activities carried out. in the academy, research and link with society denominated as the substantive functions of the University. For the execution of the stated objectives, statistical tests were carried out through the application of surveys in the students of the UTB Extension Quevedo in order to determine if they use an assertive communication style in the exercise of their functions. The results indicate that there is a relationship between the study variables, but a type of assertive communication is not applied in which students can express their ideas and opinions in a confident manner, reducing the possibility of generating conflicts in the process of transmitting information and specific messages, assertive communication allows you to express ideas freely and spontaneously, respecting the opinions of other people. | es_ES |
| dc.description | Assertive communication in informative spaces is of great importance in the substantive functions carried out by the members of the Technical University of Babahoyo "Quevedo Extension", therefore, the purpose of this research is to demonstrate how assertive communication influences the activities carried out. in the academy, research and link with society denominated as the substantive functions of the University. For the execution of the stated objectives, statistical tests were carried out through the application of surveys in the students of the UTB Extension Quevedo in order to determine if they use an assertive communication style in the exercise of their functions. The results indicate that there is a relationship between the study variables, but a type of assertive communication is not applied in which students can express their ideas and opinions in a confident manner, reducing the possibility of generating conflicts in the process of transmitting information and specific messages, assertive communication allows you to express ideas freely and spontaneously, respecting the opinions of other people. | es_ES |
| dc.description.abstract | La comunicación asertiva en los espacios informativos es de gran importancia en las funciones sustantivas realizadas por los miembros de la Universidad Técnica de Babahoyo “Extensión Quevedo”, por lo tanto, el propósito de esta investigación es demostrar como la comunicación asertiva influye en los espacios informativos que se realizan en la universidad, investigación y vínculo con la sociedad denominada como las funciones sustantivas de la Universidad. Para la ejecución de los objetivos planteados se realizaron pruebas estadísticas mediante la aplicación de encuestas en los estudiantes de la UTB Extensión Quevedo con la finalidad de determinar si utilizan un estilo de comunicación asertiva en los espacios informativos en el ejercicio de sus funciones. Los resultados indican que existen una relación entre las variables de estudio, pero no se aplica un tipo de comunicación asertiva en cada uno de los espacios informativos que los estudiantes puedan manifestar sus ideas y opiniones de manera confiada disminuyendo la posibilidad de generar conflictos en el proceso de transmisión de información y mensajes específicos, la comunicación asertiva permite expresar las ideas de forma libre y espontánea respetando las opiniones de las demás personas. | es_ES |
| dc.format.extent | 76 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación Asertiva | es_ES |
| dc.subject | Espacios Informativos | es_ES |
| dc.subject | Investigación | es_ES |
| dc.subject | Vinculo con la Sociedad | es_ES |
| dc.title | COMUNICACIÓN ASERTIVA COMO ESPACIO INFORMATIVO EN LA UTB. EXTENSIÓN QUEVEDO | es_ES |
| dc.type | bachelorThesis | es_ES |
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