Análisis de las estrategias de marketing de la distribuidora DITOSA del cantón Babahoyo en el año 2021.
| dc.contributor.advisor | Troya Terranova, Tayron Cesar | |
| dc.contributor.author | Espín Rodríguez, Cristhian Javier | |
| dc.date.accessioned | 2022-10-28T04:10:33Z | |
| dc.date.available | 2022-10-28T04:10:33Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13067 | |
| dc.description | This case study focuses on the analysis of the marketing strategies of Distribuidora DITOSA in Babahoyo in 2021. The scope of this project aims to show the importance of proper marketing planning, since this is a great feasibility for Pymes in the city to position themselves within the markets to which they belong. The research methodology implemented in this case study is of mixed category, since qualitative instruments were used, such as: the observation sheet that serves to record those data that are obtained first hand; the interview that is defined as a conversation that is engaged to collect data; while in the quantitative we have the survey, because this allows to obtain data quickly and effectively. In an effective way, conclusions are drawn. | es_ES |
| dc.description | This case study focuses on the analysis of the marketing strategies of Distribuidora DITOSA in Babahoyo in 2021. The scope of this project aims to show the importance of proper marketing planning, since this is a great feasibility for Pymes in the city to position themselves within the markets to which they belong. The research methodology implemented in this case study is of mixed category, since qualitative instruments were used, such as: the observation sheet that serves to record those data that are obtained first hand; the interview that is defined as a conversation that is engaged to collect data; while in the quantitative we have the survey, because this allows to obtain data quickly and effectively. In an effective way, conclusions are drawn. | es_ES |
| dc.description.abstract | El presente caso de estudio se concentra en el análisis de las estrategias de marketing de la Distribuidora DITOSA del cantón Babahoyo en el año 2021. La envergadura de este proyecto pretende comparecer la trascendencia de una correcta planificación de mercadeo, puesto que esta es gran factibilidad para que las Pymes de la ciudad se posicionen dentro de los mercados a los que pertenecen. La metodología de investigación implementada en este caso de estudio es de categoría mixta, dado que se emplearon instrumentos de carácter cualitativo, como: la ficha de observación que sirve para registrar aquellos datos que se obtienen de primera mano; la entrevista que se define como una conversación que se entabla para recoger datos; mientras que en la cuantitativa tenemos a la encuesta, debido que esta permite obtener datos de forma rápida y eficaz. De manera efectiva surgen las conclusiones. | es_ES |
| dc.format.extent | 25 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ditosa | es_ES |
| dc.subject | Babahoyo | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Pymes | es_ES |
| dc.title | Análisis de las estrategias de marketing de la distribuidora DITOSA del cantón Babahoyo en el año 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador