Calidad del servicio al cliente del Comercial Don Saul de la ciudad de Babahoyo periodo 2021.
| dc.contributor.advisor | Gaibor Gaibor, July Yojana | |
| dc.contributor.author | Vera Ortiz, Angie Johanna | |
| dc.date.accessioned | 2022-10-25T06:41:35Z | |
| dc.date.available | 2022-10-25T06:41:35Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13032 | |
| dc.description | This research aims to show how the quality of customer service develops within the commercial as a result of poor customer service causing low productivity, quality service is one of the primary points that must be met within the company. in search of efficiently improving its operations in this way the performance of its collaborators will be efficient and sales will be increased. It is planned to show the customer service capacity that they have to perform in the work area, since being the first image that is given to the clients helps to maintain their preference, and if it is altered they can become in a threat. On many occasions it can be used incorrectly, affecting both its development and growth, which is why, mainly, the importance of said customer service must be defined, in order to properly structure the most optimal way to carry it out. Considering that the main objective of the company is to maintain its current customers and increase the clientele, significantly improving customer service, administrative tools are used, surveys are carried out on the owner and employees of the commercial in order to identify and Diagnose possible problems that may affect relationships with external customers. It is initially proposed to improve the application of strategies since currently there is a fairly poor approach to actions, which has caused discomfort between the company and internal customers, affecting its results, competitiveness and its permanence in the market. | es_ES |
| dc.description | This research aims to show how the quality of customer service develops within the commercial as a result of poor customer service causing low productivity, quality service is one of the primary points that must be met within the company. in search of efficiently improving its operations in this way the performance of its collaborators will be efficient and sales will be increased. It is planned to show the customer service capacity that they have to perform in the work area, since being the first image that is given to the clients helps to maintain their preference, and if it is altered they can become in a threat. On many occasions it can be used incorrectly, affecting both its development and growth, which is why, mainly, the importance of said customer service must be defined, in order to properly structure the most optimal way to carry it out. Considering that the main objective of the company is to maintain its current customers and increase the clientele, significantly improving customer service, administrative tools are used, surveys are carried out on the owner and employees of the commercial in order to identify and Diagnose possible problems that may affect relationships with external customers. It is initially proposed to improve the application of strategies since currently there is a fairly poor approach to actions, which has caused discomfort between the company and internal customers, affecting its results, competitiveness and its permanence in the market. | es_ES |
| dc.description.abstract | La presente investigación pretende dar a conocer cómo se desarrolla la calidad del servicio al cliente dentro del comercial en consecuencia por la mala atención al consumidor ocasionando baja productividad, la calidad en el servicio es uno de los puntos primordiales que se deben cumplir dentro de la empresa en busca de mejorar eficientemente sus operaciones de esta manera será eficiente el rendimiento de sus colaboradores y se aumentaran las ventas. Se planea evidenciar la capacidad de atención al cliente que tienen para desempeñarse en el área de trabajo, ya que al ser la primera imagen que se da a los clientes ayuda a mantenerse en la preferencia de los mismos, y si se llega a alterar pueden convertirse en una amenaza. En muchas ocasiones puede llegar a ser empleado incorrectamente, afectando tanto al desarrollo y crecimiento de la misma, por lo cual, principalmente se debe definir la importancia de dicho servicio al cliente, para poder estructurar adecuadamente la forma más óptima de llevarlo a cabo. Considerando que el objetivo principal de la empresa es mantener sus clientes actuales e incrementar la clientela, mejorando significativamente el servicio al cliente, se hace uso de las herramientas administrativas, se procede a realizar encuestas al propietario y empleados del comercial con el fin de identificar y diagnosticar posibles problemáticas que pueden afectar las relaciones con los clientes externos. Se propone inicialmente mejorar la aplicación de estrategias ya que actualmente se presenta enfoque de acciones bastante deficiente, lo que ha causado malestar entre la empresa y los clientes internos, afectando a su resultado, competitividad y su permanencia en el mercado. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Calidad | es_ES |
| dc.subject | Servicio | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Atención | es_ES |
| dc.subject | Comercial | es_ES |
| dc.title | Calidad del servicio al cliente del Comercial Don Saul de la ciudad de Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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