Análisis del marketing digital de la Boutique Moda 360 de la ciudad de Babahoyo.
| dc.contributor.advisor | Peñaherrera Larenas, Milton Fabián | |
| dc.contributor.author | Mora Vargas, Yessica Yamilet | |
| dc.date.accessioned | 2022-10-23T05:57:39Z | |
| dc.date.available | 2022-10-23T05:57:39Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12986 | |
| dc.description | In this paper, an analysis of the digital marketing of the Boutique Moda 360 in the city of Babahoyo is carried out, where there have been difficulties in the advertising issue, since the business only promotes its products through social networks and due to the inefficiency of such procedures, there are affections in the commercial part, due to the little advertising reach. Therefore, a qualitative research was developed, considering the deductive method to review general fundamentals of the topic and then deepen the study of specific situations of the Babahoyense business, so an interview was conducted with the owner of the establishment and thus it was possible to learn about different particularities that occur internally regarding digital marketing, so that based on the entire research process both direct and indirect sources it was possible to conclude with accurate contributions on the case. | es_ES |
| dc.description | In this paper, an analysis of the digital marketing of the Boutique Moda 360 in the city of Babahoyo is carried out, where there have been difficulties in the advertising issue, since the business only promotes its products through social networks and due to the inefficiency of such procedures, there are affections in the commercial part, due to the little advertising reach. Therefore, a qualitative research was developed, considering the deductive method to review general fundamentals of the topic and then deepen the study of specific situations of the Babahoyense business, so an interview was conducted with the owner of the establishment and thus it was possible to learn about different particularities that occur internally regarding digital marketing, so that based on the entire research process both direct and indirect sources it was possible to conclude with accurate contributions on the case. | es_ES |
| dc.description.abstract | En el presente trabajo, se lleva a cabo un análisis del marketing digital de la Boutique Moda 360 de la ciudad de Babahoyo, donde se han registrado dificultades en el tema publicitario, puesto que el negocio únicamente promociona sus productos por redes sociales y ante la ineficiencia de dichos procedimientos, hay afecciones en la parte comercial, por el poco alcance publicitario. Por tanto, se desarrolló una investigación cualitativa, considerando el método deductivo para revisar fundamentos generales del tema y posteriormente profundizar en el estudio de situaciones específicas del negocio babahoyense, por lo que se llevó a cabo una entrevista a la propietaria del establecimiento y así se conoció de diferentes particularidades que se dan a nivel interno referente al marketing digital, de modo que en base a todo el proceso investigativo tanto a fuentes directa e indirectas fue posible concluir con aportes acertados sobre el caso. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Alcance publicitario | es_ES |
| dc.subject | Plataformas digitales | es_ES |
| dc.subject | Optimización de redes sociales | es_ES |
| dc.title | Análisis del marketing digital de la Boutique Moda 360 de la ciudad de Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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