Estrategias de marketing digital del Grupo Médico Santé de la ciudad de Babahoyo para las mejoras en citas médicas.
| dc.contributor.advisor | Alcoser Cantuña, Fabian Eduardo | |
| dc.contributor.author | Suarez Acosta, Lizeth Vanessa | |
| dc.date.accessioned | 2022-10-09T05:13:03Z | |
| dc.date.available | 2022-10-09T05:13:03Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12690 | |
| dc.description | The present investigative work on "Advertising Strategies and their impact on medical appointments in the Santé Medical Group Company in the city of Babahoyo", has as its main objective, to increase the consultations of the Company in the city. Given that the market is wide in terms of the Health area, the actions developed in this plan seek to face the difficulties that the competitive market presents and thus be able to stay in the minds of the consumer for a long time and achieve the loyalty of a greater number. Of customers. In this investigation, the survey technique was used, directed at the external client, with a questionnaire of 10 duly elaborated questions, the results of which yield very valuable information that has served as the basis for decision-making in the elaboration of the Advertising Strategy Plan. It is concluded that the Santé Medical Group Company. enjoys acceptance and preference of the market, since it has quality services and good professionals, however, the Company, due to the competition that exists, has decreased sales, therefore, all necessary actions will be taken as possible to achieve the objectives proposed and outlined in this plan. | es_ES |
| dc.description | The present investigative work on "Advertising Strategies and their impact on medical appointments in the Santé Medical Group Company in the city of Babahoyo", has as its main objective, to increase the consultations of the Company in the city. Given that the market is wide in terms of the Health area, the actions developed in this plan seek to face the difficulties that the competitive market presents and thus be able to stay in the minds of the consumer for a long time and achieve the loyalty of a greater number. Of customers. In this investigation, the survey technique was used, directed at the external client, with a questionnaire of 10 duly elaborated questions, the results of which yield very valuable information that has served as the basis for decision-making in the elaboration of the Advertising Strategy Plan. It is concluded that the Santé Medical Group Company. enjoys acceptance and preference of the market, since it has quality services and good professionals, however, the Company, due to the competition that exists, has decreased sales, therefore, all necessary actions will be taken as possible to achieve the objectives proposed and outlined in this plan. | es_ES |
| dc.description.abstract | El presente trabajo investigativo sobre “Estrategias de Publicidad y su impacto en las citas médicas en la Empresa Grupo Médico Santé en la ciudad de Babahoyo”, tiene como objetivo principal, incrementar las consultas de la Empresa en la ciudad. En vista que el mercado es amplio en cuanto al área de Salud, las acciones desarrolladas en el presente plan busquen hacer frente a las dificultades que el mercado competitivo presenta y así poder mantenerse en la mente del consumidor por mucho tiempo y lograr fidelizar un mayor número de clientes. En esta investigación se utilizó la técnica de la encuesta, dirigida al cliente externo, con un cuestionario de 10 preguntas debidamente elaboradas, cuyos resultados arrojan información muy valiosa que ha servido de base para la toma de decisiones en la elaboración del Plan de estrategias publicitarias. Se concluye que la Empresa Grupo Médico Santé. goza de aceptación y preferencia del mercado, ya que posee servicios de calidad y buenos profesionales, sin embargo, la Empresa debido a la competencia que existe ha disminuido las ventas, por tanto, se tomarán todas las acciones necesarias que sea posible para alcanzar los objetivos propuestos y planteados en el presente plan. | es_ES |
| dc.format.extent | 59 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Citas médicas | es_ES |
| dc.subject | Inbound | es_ES |
| dc.subject | Hubspot | es_ES |
| dc.title | Estrategias de marketing digital del Grupo Médico Santé de la ciudad de Babahoyo para las mejoras en citas médicas. | es_ES |
| dc.type | bachelorThesis | es_ES |
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