Marketing digital en la empresa de productos naturales “Larga Vida” de la ciudad de Babahoyo periodo 2021.
| dc.contributor.advisor | Colcha Seilem, Alberto Eduardo | |
| dc.contributor.author | Ocaña Agualongo, Dulce Amaranta | |
| dc.date.accessioned | 2022-09-30T03:52:59Z | |
| dc.date.available | 2022-09-30T03:52:59Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12599 | |
| dc.description | This project on the marketing plan to increase sales is aimed at studying the feasibility of this proposal that will help the company "Larga Vida" to identify the requirements and services demanded by customers and to know the market environment in the market. that competitors develop their activities and what future awaits them given the current economic situation. The proposal of this marketing plan is to apply strategies that assure customers that the attributes and benefits will be one of the greatest strengths that it presents against competitors. In order to know the real needs of the clients, the respective market studies will be carried out and the results will be interpreted for a broader knowledge of the market. The strategy of this Marketing plan is to increase the sales of the company "Long Life" to remain in the mind of the consumer for a long time, study the behavior of the market and apply growth strategies. | es_ES |
| dc.description | This project on the marketing plan to increase sales is aimed at studying the feasibility of this proposal that will help the company "Larga Vida" to identify the requirements and services demanded by customers and to know the market environment in the market. that competitors develop their activities and what future awaits them given the current economic situation. The proposal of this marketing plan is to apply strategies that assure customers that the attributes and benefits will be one of the greatest strengths that it presents against competitors. In order to know the real needs of the clients, the respective market studies will be carried out and the results will be interpreted for a broader knowledge of the market. The strategy of this Marketing plan is to increase the sales of the company "Long Life" to remain in the mind of the consumer for a long time, study the behavior of the market and apply growth strategies. | es_ES |
| dc.description.abstract | El presente proyecto sobre el plan de marketing para el incremento de las ventas está orientado a estudiar la viabilidad de esta propuesta que ayudara a la empresa “Larga Vida” a identificar los requisitos y servicios demandados por los clientes y conocer el entorno de mercado en el que los competidores desarrollan sus actividades y qué futuro les espera dada la situación económica actual. La propuesta de este plan de marketing es aplicar estrategias que aseguren a los clientes que los atributos y beneficios serán una de las mayores fortalezas que presenta frente a los competidores. Con el fin de conocer las necesidades reales de los clientes, se realizarán los respectivos estudios de mercado y se interpretarán los resultados para un conocimiento más amplio del mercado. La estrategia de este plan de Marketing es incrementar las ventas de la empresa “Larga Vida” para permanecer en la mente del consumidor por mucho tiempo, estudiar el comportamiento del mercado y aplicar estrategias de crecimiento. | es_ES |
| dc.format.extent | 17 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Plan de Marketing | es_ES |
| dc.subject | Investigación de mercado | es_ES |
| dc.subject | Gestionar | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Análisis financiero | es_ES |
| dc.title | Marketing digital en la empresa de productos naturales “Larga Vida” de la ciudad de Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador