Marketing en las asociaciones de producción textil pertenecientes a la economía popular y solidaria
| dc.contributor.advisor | Camacho Coloma, Tulio Telesforo | |
| dc.contributor.author | Gurumendi García, Helen Thalia | |
| dc.date.accessioned | 2022-09-29T05:54:02Z | |
| dc.date.available | 2022-09-29T05:54:02Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12593 | |
| dc.description | The present case study was carried out with the objective of knowing in depth the way in which the lack of marketing and advertising strategies influence the textile production association of the Popular and Solidarity Economy of the city of Babahoyo during the period 2021, whose activity is the production and marketing of clothing. Marketing is a tool that generates a number of advantages depending on the needs of the company. The importance that falls on this activity in companies lies in the way in which it can enhance all the qualities, attributes and resources that differentiate a brand or institution within the market; thanks to the different techniques and strategies that can generate greater economic benefits as profitable. To support and validate all the information presented in the current document, the deductive-bibliographic method is used, in addition to a descriptive methodology, accurately breaking down all the situations immersed in the problem of associations. The data obtained will be reinforced, according to the collection instruments, such as surveys and applied interviews that allow obtaining correctly prepared documents for a greater veracity of what is exposed. | es_ES |
| dc.description | The present case study was carried out with the objective of knowing in depth the way in which the lack of marketing and advertising strategies influence the textile production association of the Popular and Solidarity Economy of the city of Babahoyo during the period 2021, whose activity is the production and marketing of clothing. Marketing is a tool that generates a number of advantages depending on the needs of the company. The importance that falls on this activity in companies lies in the way in which it can enhance all the qualities, attributes and resources that differentiate a brand or institution within the market; thanks to the different techniques and strategies that can generate greater economic benefits as profitable. To support and validate all the information presented in the current document, the deductive-bibliographic method is used, in addition to a descriptive methodology, accurately breaking down all the situations immersed in the problem of associations. The data obtained will be reinforced, according to the collection instruments, such as surveys and applied interviews that allow obtaining correctly prepared documents for a greater veracity of what is exposed. | es_ES |
| dc.description.abstract | El presente estudio de caso se realizó con el objetivo conocer a profundidad la forma en que la falta de estrategias de marketing y publicidad influyen en las asociaciones de producción textil pertenecientes a la Economía Popular y Solidaria del Cantón Babahoyo durante el periodo 2021, cuya actividad es la producción y comercialización de prendas de vestir. El marketing es una herramienta que genera un sin número de ventajas dependiendo de las necesidades que posea la empresa. La importancia que recae sobre esta actividad en las empresas, radica en la forma en que puede potenciar todas las cualidades, atributos y recursos que diferencian a una marca o institución dentro del mercado; gracias a las diferentes técnicas y estrategias que puedan generar mayores beneficios económicos como rentables. Para sustentar y validar toda la información expuesta en el actual documento, se utiliza el método deductivo-bibliográfico, además de una metodología de carácter descriptivo, desglosando de forma precisa todas las situaciones inmersas dentro de la problemática de las asociaciones. Los datos obtenidos se reforzarán, acorde a los instrumentos de recolección, como encuestas y entrevistas aplicadas que permitan obtener documentos correctamente elaborados para una mayor veracidad de la investigación expuesta. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Marketing estratégico | es_ES |
| dc.subject | Economía popular y solidaria – EPS | es_ES |
| dc.subject | Organizaciones de la Economía Popular y solidaria – OEPS | es_ES |
| dc.subject | Sector textil | es_ES |
| dc.title | Marketing en las asociaciones de producción textil pertenecientes a la economía popular y solidaria | es_ES |
| dc.type | bachelorThesis | es_ES |
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