Servicio al cliente del Restobar "La Bacana" del Cantón Babahoyo.
| dc.contributor.advisor | Huilcapi Masacon, Nora | |
| dc.contributor.author | Alcívar Hidalgo, Brayan Calixto | |
| dc.date.accessioned | 2022-09-28T04:30:55Z | |
| dc.date.available | 2022-09-28T04:30:55Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12579 | |
| dc.description | The present case study called "Customer Service of Restobar La Bacana in the city of Babahoyo", analyzes the shortcomings and difficulties that the business experiences due to the absence of timely attention to consumers; and the influence of the variable in question, on the experience and expectations of the Babahoyense community on the organization. Through the use of a descriptive-bibliographical research methodology, it is intended to support, with reliable theoretical arguments, the crucial reasons and motives that prevent the continuation of the company's success. Through the description of the relevant particularities found thanks to the contribution of the owner manager and the clients, through information collection instruments such as the interview and survey applied respectively; the problems that the Restobar "La Bacana" currently presents are exposed in depth; concluding that among all the factors that distort the image of the place, customer service is the one that has the greatest weight on the high levels of dissatisfaction on the part of consumers. | es_ES |
| dc.description | The present case study called "Customer Service of Restobar La Bacana in the city of Babahoyo", analyzes the shortcomings and difficulties that the business experiences due to the absence of timely attention to consumers; and the influence of the variable in question, on the experience and expectations of the Babahoyense community on the organization. Through the use of a descriptive-bibliographical research methodology, it is intended to support, with reliable theoretical arguments, the crucial reasons and motives that prevent the continuation of the company's success. Through the description of the relevant particularities found thanks to the contribution of the owner manager and the clients, through information collection instruments such as the interview and survey applied respectively; the problems that the Restobar "La Bacana" currently presents are exposed in depth; concluding that among all the factors that distort the image of the place, customer service is the one that has the greatest weight on the high levels of dissatisfaction on the part of consumers. | es_ES |
| dc.description.abstract | El presente caso de estudio denominado “Servicio al cliente del Restobar La Bacana de la ciudad de Babahoyo”, analiza las falencias y dificultades que el negocio experimenta debido a la ausencia de una atención oportuna hacia los consumidores; y la influencia de la variable en mención, sobre la experiencia y expectativas de la comunidad babahoyense sobre la organización. Por medio del uso de una metodología de investigación descriptiva-bibliográfica, se pretende sustentar con argumentos teóricos fiables, las razones y motivos cruciales que evitan la continuidad del éxito de la compañía. A través de la descripción de las particularidades relevantes encontradas gracias al aporte del gerente propietario y los clientes, por medio de instrumentos de recolección de información como la entrevista y encuesta aplicadas respectivamente; se exponen a profundidad las problemáticas que el Restobar “La Bacana” presenta en la actualidad; concluyendo que entre todos los factores que distorsionan la imagen del lugar, el servicio al cliente, es el que posee mayor peso sobre los altos niveles de insatisfacción por parte de los consumidores. | es_ES |
| dc.format.extent | 25 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Restobar | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Atención | es_ES |
| dc.subject | Innovación | es_ES |
| dc.subject | Productos | es_ES |
| dc.title | Servicio al cliente del Restobar "La Bacana" del Cantón Babahoyo. | es_ES |
| dc.type | bachelorThesis | es_ES |
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