Impacto económico y social de los medios de comunicación en los comerciantes de la Plaza de Marisco 25 de Julio San Camilo, cantón Quevedo 2022
| dc.contributor.advisor | Mackencie Alvarez, Yohanna Cleopatra | |
| dc.contributor.author | Maldonado Pérez, Olga Lorena | |
| dc.date.accessioned | 2022-07-07T21:06:35Z | |
| dc.date.available | 2022-07-07T21:06:35Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12336 | |
| dc.description | This case study was carried out based on the need to know the economic and social impact of the media on the merchants of the Plaza de Marisco "July 25" San Camilo, Quevedo canton 2021. This case study reflects the knowledge about journalism, writing, its evolution over time and its impact on the merchants of the Plaza de Marisco "July 25" San Camilo, Quevedo canton. It is a reality, using the media as advertising media for each of its commercial activities, in addition to economic and social development of the community and generating interest in information about what is happening around us. To determine the objective of (Explore the economic and social impact caused by the media in the merchants of the seafood plaza "July 25" San Camilo, Quevedo canton) in this investigation, various investigative methods, types of investigation and the execution of a survey to the merchants of the Plaza de Marisco "July 25" of the San Camilo parish, seeking in this way to make known the current situation of the existing businesses in this locality. Through the data obtained from the applied survey, certain negative situations were identified and an attempt was made to provide adequate solutions in the knowledge of the media with an advertising focus. | es_ES |
| dc.description | This case study was carried out based on the need to know the economic and social impact of the media on the merchants of the Plaza de Marisco "July 25" San Camilo, Quevedo canton 2021. This case study reflects the knowledge about journalism, writing, its evolution over time and its impact on the merchants of the Plaza de Marisco "July 25" San Camilo, Quevedo canton. It is a reality, using the media as advertising media for each of its commercial activities, in addition to economic and social development of the community and generating interest in information about what is happening around us. To determine the objective of (Explore the economic and social impact caused by the media in the merchants of the seafood plaza "July 25" San Camilo, Quevedo canton) in this investigation, various investigative methods, types of investigation and the execution of a survey to the merchants of the Plaza de Marisco "July 25" of the San Camilo parish, seeking in this way to make known the current situation of the existing businesses in this locality. Through the data obtained from the applied survey, certain negative situations were identified and an attempt was made to provide adequate solutions in the knowledge of the media with an advertising focus. | es_ES |
| dc.description.abstract | El presente estudio de caso se realizó a partir de la necesidad de conocer el Impacto económico y social de los medios de comunicación en los comerciantes de la Plaza de Marisco “25 de julio” San Camilo, cantón Quevedo 2021. En este estudio de caso se reflejan los conocimientos sobre periodismo, escritura su evolución en el tiempo y su impacto en los comerciantes de la Plaza de Marisco “25 de julio” San Camilo, cantón Quevedo. Es una realidad, usando los medios de comunicación como medios publicitarios para cada uno de sus actividades comerciales, además de desarrollar económico y social de la comunidad y generar interés por la información sobre lo que sucede a nuestro alrededor. Para determinar el objetivo de (Explorar el impacto económico y social que causan los medios de comunicación en los comerciantes de la plaza de marisco “25 de julio” San camilo, cantón Quevedo) en esta investigación fueron aplicados diversos métodos investigativos, tipos de investigación y la ejecución de una encuesta a los comerciantes de la Plaza de Marisco “25 de julio” de la parroquia San Camilo, buscando de esta manera dando a conocer la situación actual de los negocios existentes en esta localidad. A través de los datos obtenidos de la encuesta aplicada, se identificaron ciertas situaciones negativas y se intentó dar soluciones adecuadas en el conocimiento de los medios de comunicación con enfoque publicitario. | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Medios de comunicación | es_ES |
| dc.subject | Comerciantes | es_ES |
| dc.subject | Periodismo | es_ES |
| dc.subject | Impacto económico y social | es_ES |
| dc.title | Impacto económico y social de los medios de comunicación en los comerciantes de la Plaza de Marisco 25 de Julio San Camilo, cantón Quevedo 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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