Marketing digital para el fomento de un turismo sostenible en el cantón El Empalme
| dc.contributor.advisor | Tubay Moreira, Maximo Fernando | |
| dc.contributor.author | Deleg Plaza, Angel Eduardo | |
| dc.date.accessioned | 2022-07-04T13:28:54Z | |
| dc.date.available | 2022-07-04T13:28:54Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12253 | |
| dc.description | Tourism Marketing is based on offering the best service or product options to the buyer, taking care of every detail through tactics integrated into the latest trends in order to provide excellent service that meets the needs and desires of the beneficiary. The present research work aims to apply a digital strategy for the Canton of El Empalme through tourism marketing is one of the most beneficial options for the sector studied, as it would positively favor both tourism and the socio-economic sector. Through the research methods and techniques, it has been possible to develop it in a correct and clear way. In addition, it has been possible to find the flaws and shortcomings that affect the subject of study and in the same way it has been possible to create possible solutions to help exploit sustainable tourism in the canton of El Empalme using all the resources that the sector has through digital marketing that has been presented in this research work. | es_ES |
| dc.description | Tourism Marketing is based on offering the best service or product options to the buyer, taking care of every detail through tactics integrated into the latest trends in order to provide excellent service that meets the needs and desires of the beneficiary. The present research work aims to apply a digital strategy for the Canton of El Empalme through tourism marketing is one of the most beneficial options for the sector studied, as it would positively favor both tourism and the socio-economic sector. Through the research methods and techniques, it has been possible to develop it in a correct and clear way. In addition, it has been possible to find the flaws and shortcomings that affect the subject of study and in the same way it has been possible to create possible solutions to help exploit sustainable tourism in the canton of El Empalme using all the resources that the sector has through digital marketing that has been presented in this research work. | es_ES |
| dc.description.abstract | El Marketing Turístico se fundamenta en ofertar las mejores opciones de servicio o producto al comprador, cuidando cada detalle por medio de tácticas integradas en las últimas tendencias con la finalidad de brindar un excelente servicio que permite satisfacer las necesidades y los deseos del beneficiario. El presente trabajo de investigación tiene como objetivo aplicar una estrategia digital para el Cantón El Empalme a través del marketing turístico es una de las opciones más benéficas para el sector estudiado, ya que favorece de manera positiva tanto como al turismo como al sector socio-económico. A través de los métodos y técnicas de investigación se ha permitido el desarrollo del mismo de forma correcta y claras. Además se ha logrado encontrar las fallas y falencias que afectan el tema de estudio y de la misma manera se ha podido crear posibles soluciones que ayude a explotar el turismo sostenible del Cantón el Empalme utilizando todos los recursos que tienes dicho sector a través del marketing digital que se ha presentado en el presente trabajo de investigación . | es_ES |
| dc.format.extent | 32 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing turístico | es_ES |
| dc.subject | Turismo | es_ES |
| dc.subject | Cantón El Empalme | es_ES |
| dc.subject | Recursos | es_ES |
| dc.title | Marketing digital para el fomento de un turismo sostenible en el cantón El Empalme | es_ES |
| dc.type | bachelorThesis | es_ES |
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