Estrategias de marketing para promover el turismo comunitario en la comuna Piedra Blanca cantón Guaranda Provincia de Bolivar, año 2022
| dc.contributor.advisor | Carranza Patiño, Helen Maria | |
| dc.contributor.author | Álava Arteaga, Mercedes Guadalupe | |
| dc.date.accessioned | 2022-07-04T00:31:18Z | |
| dc.date.available | 2022-07-04T00:31:18Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12238 | |
| dc.description | This research work is based on marketing strategies to promote community tourism in Guaranda, it has cultural, natural and local resources of this region. In which an objective was raised that consists of designing marketing strategies to promote community tourism in the Piedra Blanca commune, Guaranda, Province of Bolívar, in which the descriptive method was used and a questionnaire addressed to the inhabitants of the canton was implemented as an instrument. Guaranda and surrounding areas from which it was obtained as a result that the strategies proposed for the increase of community tourism in this locality would give a good effect, giving it a greater enhancement in terms of ecotourism and rural tourism with the creation of digital platforms, content visualization in the media and billboards or advertising banners. As a result we have that community tourism is a good way to activate development through marketing strategies that drive to increase the economy and tourism in the Piedra Blanca commune where many tourists are attracted to these places and destinations that this canton offers us. with its mega diverse attractions to create a positive impact on tourism in this city. | es_ES |
| dc.description | This research work is based on marketing strategies to promote community tourism in Guaranda, it has cultural, natural and local resources of this region. In which an objective was raised that consists of designing marketing strategies to promote community tourism in the Piedra Blanca commune, Guaranda, Province of Bolívar, in which the descriptive method was used and a questionnaire addressed to the inhabitants of the canton was implemented as an instrument. Guaranda and surrounding areas from which it was obtained as a result that the strategies proposed for the increase of community tourism in this locality would give a good effect, giving it a greater enhancement in terms of ecotourism and rural tourism with the creation of digital platforms, content visualization in the media and billboards or advertising banners. As a result we have that community tourism is a good way to activate development through marketing strategies that drive to increase the economy and tourism in the Piedra Blanca commune where many tourists are attracted to these places and destinations that this canton offers us. with its mega diverse attractions to create a positive impact on tourism in this city. | es_ES |
| dc.description.abstract | El presente trabajo investigativo se basa en las estrategias de marketing para promover el turismo comunitario en Guaranda esté cuenta con recursos culturales, naturales y locales de esta región. En el cual se planteó un objetivó que consiste en diseñar estrategias de marketing para promover el turismo comunitario en la comuna Piedra Blanca cantón Guaranda Provincia de Bolívar en la que se utilizó el método descriptivo y se implementó como instrumento un cuestionario dirigido a los habitantes del cantón Guaranda y recintos aledaños de los cuales se obtuvo como resultado que darían buen efecto las estrategias planteadas para la incrementación del turismo comunitario en esta localidad dándole un mayor realce en lo que respecta al ecoturismo y turismo rural con la creación de plataformas digitales, visualización de contenidos en medios de comunicación y vallas o pancartas publicitarias. Como resultado tenemos que el turismo comunitario es una buena forma de activar el desarrollo atreves de estrategias de marketing que impulsan a incrementar la economía y el turismo en la comuna Piedra Blanca donde muchos turistas se sientes atraídos por estos lugares y destinos que nos ofrece este cantón con sus mega diversos atractivos para que se cree un impacto positivo en el turismo en esta ciudad. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Turismo comunitario | es_ES |
| dc.title | Estrategias de marketing para promover el turismo comunitario en la comuna Piedra Blanca cantón Guaranda Provincia de Bolivar, año 2022 | es_ES |
| dc.type | bachelorThesis | es_ES |
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