Evolución de la televisión ecuatoriana frente a las plataformas Streaming
| dc.contributor.advisor | Becilla García, Leticia | |
| dc.contributor.author | Mosquera Chang, Gardenia Genoveva | |
| dc.date.accessioned | 2022-05-28T03:08:30Z | |
| dc.date.available | 2022-05-28T03:08:30Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11945 | |
| dc.description | The present case study focuses on analyzing the evolution of Ecuadorian television channels, compared to streaming platforms, in order to know how traditional media have been submerged in digital platforms, because new audiences currently opt for the consumption of content on various digital platforms. To obtain the results in this research, a quantitative and qualitative methodology was used, using survey and observation techniques. The observation was carried out, through content analysis, to the traditional television medium in comparison with the live streaming platforms; while the survey was applied to a number of 20 people, who are part of the main social media using streaming platforms and the general public in the city of Babahoyo, the questionnaire consists of 10 closed multiple-choice questions, in order to obtain precise and concrete information. The results showed that the habit of consuming information in real time is mainly linked to the great evolution that digital platforms have had, thanks to improvements in internet access coverage; also to the multiple content changes, the immediacy and access offered by the aforementioned platforms to stay informed or entertained. Therefore, based on these findings in this study it is recommended to consider streaming platforms, for the creation of journalistic content, in the present and future generation of journalists, since communication requires constant adaptation, to remain current according to the audiences. | es_ES |
| dc.description | The present case study focuses on analyzing the evolution of Ecuadorian television channels, compared to streaming platforms, in order to know how traditional media have been submerged in digital platforms, because new audiences currently opt for the consumption of content on various digital platforms. To obtain the results in this research, a quantitative and qualitative methodology was used, using survey and observation techniques. The observation was carried out, through content analysis, to the traditional television medium in comparison with the live streaming platforms; while the survey was applied to a number of 20 people, who are part of the main social media using streaming platforms and the general public in the city of Babahoyo, the questionnaire consists of 10 closed multiple-choice questions, in order to obtain precise and concrete information. The results showed that the habit of consuming information in real time is mainly linked to the great evolution that digital platforms have had, thanks to improvements in internet access coverage; also to the multiple content changes, the immediacy and access offered by the aforementioned platforms to stay informed or entertained. Therefore, based on these findings in this study it is recommended to consider streaming platforms, for the creation of journalistic content, in the present and future generation of journalists, since communication requires constant adaptation, to remain current according to the audiences. | es_ES |
| dc.description.abstract | El presente caso de estudio se centra en analizar la evolución de los canales de televisión ecuatoriana, frente a las plataformas de streaming, con la finalidad de conocer cómo los medios tradicionales se han visto sumergidos en las plataformas digitales, debido a que las nuevas audiencias actualmente optan por el consumo de contenido en diversas plataformas digitales. Para la obtención de los resultados en esta investigación se utilizó una metodología cuantitativa y cualitativa, mediante las técnicas de encuesta y observación. La observación fue ejecutada, por medio del análisis de contenido, al medio televisivo tradicional en comparativa con las plataformas de transmisión en directo; mientras que la encuesta fue aplicada a un número de 20 personas, que hacen parte de los principales medios sociales que utilizan las plataformas streaming y al público en general de la ciudad de Babahoyo, el cuestionario consto de 10 preguntas cerradas de opción múltiple, para así obtener información precisa y concreta. Los resultados demostraron que el hábito de consumo de información en tiempo real, se vincula principalmente a la gran evolución que han tenido las plataformas digitales, gracias a las mejoras en la cobertura de acceso a internet; asimismo a las múltiples alterativas de contenidos, a la inmediatez y al acceso que ofrecen las mencionadas plataformas para mantenerse informado o entretenido. Por ende, en base a estos hallazgos en este estudio se recomienda considerar las plataformas de streaming, para la creación de contenidos periodísticos, en la presente y futura generación de periodistas, puesto que la comunicación requiere constantes adaptación, para mantenerse vigente de acuerdo a las audiencias. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Medios tradicionales | es_ES |
| dc.subject | Plataforma de streaming | es_ES |
| dc.subject | Evolución | es_ES |
| dc.subject | Periodismo | es_ES |
| dc.title | Evolución de la televisión ecuatoriana frente a las plataformas Streaming | es_ES |
| dc.type | bachelorThesis | es_ES |
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