Análisis comparativo: De lo impreso a lo digital caso Revista Jaccely 2021
| dc.contributor.advisor | Campi Maldonado, Alejandra Teresa | |
| dc.contributor.author | Angamarca Burbano, Jordy Ariel | |
| dc.date.accessioned | 2022-05-28T01:07:45Z | |
| dc.date.available | 2022-05-28T01:07:45Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11938 | |
| dc.description | The last decade has surprised by the visible changes in the form and structure of communication, products of advances in the field of telematics. Therefore, it is urgently necessary to investigate which are the most substantial modifications that the most influential newspapers and magazines in Ecuador have undergone in the digital field, to which they had to migrate after the demands of the information society. In response to this need, this research analyzes digital media. The objective of this research is to carry out a comparative analysis of the printed version versus the digital version of the Jaccely 2021 Magazine. In the same way, the methodology applied in this research project is a descriptive interview such as direct observation, the analysis of social networks, group interviews and the director of the media; with a qualitative approach and the bibliographical revision of the scientific investigations developed by the doctrine in the field of study of reference. The study concludes, among other things, that writing and static images continue to constitute the language of new media; Newspapers and magazines limit micro and macro browsing options; however, the interaction with the public increases due to the link that is generated between them and the issuers through social networks. Therefore, transformations are evident that imply not only the modification of formats and languages, but also the mental structures of those who build and consume information. | es_ES |
| dc.description | The last decade has surprised by the visible changes in the form and structure of communication, products of advances in the field of telematics. Therefore, it is urgently necessary to investigate which are the most substantial modifications that the most influential newspapers and magazines in Ecuador have undergone in the digital field, to which they had to migrate after the demands of the information society. In response to this need, this research analyzes digital media. The objective of this research is to carry out a comparative analysis of the printed version versus the digital version of the Jaccely 2021 Magazine. In the same way, the methodology applied in this research project is a descriptive interview such as direct observation, the analysis of social networks, group interviews and the director of the media; with a qualitative approach and the bibliographical revision of the scientific investigations developed by the doctrine in the field of study of reference. The study concludes, among other things, that writing and static images continue to constitute the language of new media; Newspapers and magazines limit micro and macro browsing options; however, the interaction with the public increases due to the link that is generated between them and the issuers through social networks. Therefore, transformations are evident that imply not only the modification of formats and languages, but also the mental structures of those who build and consume information. | es_ES |
| dc.description.abstract | La última década sorprende por los visibles cambios en la forma y estructura de la comunicación, productos del avance en el campo de la telemática. Por lo tanto, es de imperiosa necesidad indagar acerca de cuál o cuáles son las modificaciones más sustanciales que han sufrido los periódicos y revista más influyentes de Ecuador en el ámbito de lo digital, al que debieron migrar tras las exigencias de la sociedad de la información. Como respuesta a esa necesidad, la presente investigación analiza los medios digitales. La presente investigación tiene como objetivo realizar un análisis comparativo de la versión impresa frente a la digital de la Revista Jaccely 2021. De la misma manera la metodología que se aplica en este proyecto de investigación es de entrevista descriptiva como la observación directa, el análisis de redes sociales, entrevistas grupales y a la directora del medio; con un enfoque cualitativo y la revisión bibliográfica de las investigaciones científicas desarrolladas por la doctrina en el campo de estudio de referencia. El estudio arroja como conclusión, entre otras cosas, que la escritura y las imágenes estáticas siguen constituyendo el lenguaje de los nuevos medios; Los periódicos y revistas limitan las opciones de micro y macro navegación; no obstante, la interacción con el público aumenta debido al vínculo que se genera entre éstos y los emisores a través de las redes sociales. Por lo tanto, se evidencian transformaciones que implican no solo la modificación de formatos y lenguajes, sino también de las estructuras mentales de quienes construyen y consumen información. | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Tecnología | es_ES |
| dc.subject | Digital | es_ES |
| dc.subject | Migración | es_ES |
| dc.subject | Impreso | es_ES |
| dc.title | Análisis comparativo: De lo impreso a lo digital caso Revista Jaccely 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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