Medios de comunicación de masas y estratos sociales
| dc.contributor.advisor | Mora Muñoz, Oscar | |
| dc.contributor.author | Vera Ochoa, Hilda Elizabeth | |
| dc.date.accessioned | 2022-05-27T23:57:36Z | |
| dc.date.available | 2022-05-27T23:57:36Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11934 | |
| dc.description | Mass media is the means of communication received simultaneously by a large audience. Mass communication is the name given to the interaction between a single sender and a massive receiver. (DAWN, 2011) The study of the evolution of communication systems reveals the close relationship that exists between the different socio-economic, political, religious or cultural elements of a society and its new communication tools such as social networks and web pages. Alternative mass communication is the evolution of the media to cover new fields to transmit information. Considering the present case study called: "impact of the New mass media and social strata in the Pimocha parish belonging to the Babahoyo Canton, Los Rios Province." It is very important for our research to know the different types of theories with scientific support that will help understand the development of this case study. Due to technological advances and the complexity of the immediacy of information that a hyperconnected society demands. That requires enormous challenges to the traditional media is for this reason that they choose to cover the new technologies. | es_ES |
| dc.description | Mass media is the means of communication received simultaneously by a large audience. Mass communication is the name given to the interaction between a single sender and a massive receiver. (DAWN, 2011) The study of the evolution of communication systems reveals the close relationship that exists between the different socio-economic, political, religious or cultural elements of a society and its new communication tools such as social networks and web pages. Alternative mass communication is the evolution of the media to cover new fields to transmit information. Considering the present case study called: "impact of the New mass media and social strata in the Pimocha parish belonging to the Babahoyo Canton, Los Rios Province." It is very important for our research to know the different types of theories with scientific support that will help understand the development of this case study. Due to technological advances and the complexity of the immediacy of information that a hyperconnected society demands. That requires enormous challenges to the traditional media is for this reason that they choose to cover the new technologies. | es_ES |
| dc.description.abstract | Los medios de comunicación de masas son los medios de comunicación recibidos simultáneamente por una gran audiencia. Comunicación de masas es el nombre que recibe la interacción entre un emisor único y un receptor masivo. (ALBORES, 2011) El estudio de la evolución de los sistemas comunicativos revela la estrecha relación que existe entre los diferentes elementos socio-económicos, políticos, religiosos o culturales de una sociedad y sus nuevas herramientas de comunicación como las redes sociales y páginas web. La comunicación de masas alternativas es la evolución de los medios de abarcar nuevos campos para transmitir la información. Considerando el presente estudio de caso denominado: “Impacto de los Nuevos Medios de Comunicación de Masas y Estratos Sociales en la Parroquia Pimocha perteneciente al Cantón Babahoyo, Provincia de Los Ríos.” Es de suma importancia para nuestra investigación conocer los diferentes tipos de teorías con un sustento científico que ayudará a entender el desarrollo de este caso de estudio. Debido a los avances tecnológicos y la complejidad de la inmediatez de información que demanda una sociedad hiperconectada. Que exige enormes retos a los medios de comunicación tradicionales es por tal motivo que optan por abarcar las nuevas tecnologías. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Medios de comunicación de masas | es_ES |
| dc.subject | Convergencia | es_ES |
| dc.subject | Estratos sociales | es_ES |
| dc.title | Medios de comunicación de masas y estratos sociales | es_ES |
| dc.type | bachelorThesis | es_ES |
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