Estrategias de viralización de las noticias y sus efectos: Caso Teleamazonas 2021
| dc.contributor.advisor | Piedrahita Aguirre, Manuel | |
| dc.contributor.author | Montes Chila, Shirley Vanessa | |
| dc.date.accessioned | 2022-05-23T16:26:44Z | |
| dc.date.available | 2022-05-23T16:26:44Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11805 | |
| dc.description | This case study focuses on analyzing the problem of the viralization of news and its effects in the case of Teleamazonas. With the arrival of the internet and social networks, they have caused a change in traditional media such as: radio, television, the newspaper, thus allowing them to create digital platforms to keep in constant changes with technology, due to this many people reach the information that is published to achieve the respective content viralizations. The dissemination of false news on social networks such as: Facebook, Twitter, Instagram also causes viralization and negative effects due to misinformation, the lack of ethics in uploading misreported and detailed information causes conflicts between users. The effect of viralization of news is caused by the interest generated in users, who share the information massively and contribute to its spread through the medium, producing a chain that increases the visibility and impact of the content uploaded. | es_ES |
| dc.description | This case study focuses on analyzing the problem of the viralization of news and its effects in the case of Teleamazonas. With the arrival of the internet and social networks, they have caused a change in traditional media such as: radio, television, the newspaper, thus allowing them to create digital platforms to keep in constant changes with technology, due to this many people reach the information that is published to achieve the respective content viralizations. The dissemination of false news on social networks such as: Facebook, Twitter, Instagram also causes viralization and negative effects due to misinformation, the lack of ethics in uploading misreported and detailed information causes conflicts between users. The effect of viralization of news is caused by the interest generated in users, who share the information massively and contribute to its spread through the medium, producing a chain that increases the visibility and impact of the content uploaded. | es_ES |
| dc.description.abstract | Este estudio de caso se centra en analizar la problemática de la viralización de las noticias y sus efectos caso Teleamazonas. Con la llegada del internet y las redes sociales han provocado un cambio en los medios de comunicación tradicionales como: la radio, televisión, el periódico así permitiéndoles crear plataformas digitales para mantenerse en constantes cambios con la tecnología, debido a esto llega a muchas personas la información que es publicada para lograr las respectivas viralizaciones de contenidos. La difusión de noticias falsas en redes sociales como: Facebook, Twitter, Instagram también hace que se produzca la viralización y que surjan efectos negativos por la desinformación, la falta de ética en subir una información mal contada y detallada provoca conflictos entre usuarios. El efecto de viralización de una noticia se origina por el interés que se genera en los usuarios, los cuales comparten la información de forma masiva y contribuyen en su propagación por el medio, produce una cadena que incrementan en medida la visibilidad e impacto del contenido subido. | es_ES |
| dc.format.extent | 37 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Viralidad | es_ES |
| dc.subject | Medios de comunicación | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Periodismo | es_ES |
| dc.title | Estrategias de viralización de las noticias y sus efectos: Caso Teleamazonas 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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