Publicidad TTL y la preferencia de los anunciantes del medio digital el Vocero
| dc.contributor.advisor | Lemos, Daniel | |
| dc.contributor.author | Lema Mayorga, Leidy Jescenia | |
| dc.date.accessioned | 2022-05-23T16:00:49Z | |
| dc.date.available | 2022-05-23T16:00:49Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11801 | |
| dc.description | This case study called "TTL advertising and the preference of advertisers of the digital medium "El Vocero", is carried out with the objective of determining the factors that affect the preference of advertisers for TTL advertising to highlight all those causes and effects that arise from the identification of processes that are developed, to generate advertisements through the digital medium from the basic elements of communication, which will allow the company to solve existing problems and continuously improve to be considered a benchmark in the digital telecommunications market. The research is developed from the analytical and bibliographic methods that are carried out from the information collection tools interview applied to the administrator of the digital medium "El Vocero", while the survey consists of two questionnaires, one carried out 20 advertisers who prefer this medium and another to a sample of 381 people who correspond to the followers or consumers of advertising through social networks. The same ones that allowed to obtain as a result that the administrators and designers of the advertising content carry out the design of the advertisements in the same way, without considering what the objectives are to promote their products, they simply identify to which sector it belongs to determine the price, furthermore, it is impossible for them to define what a TTL advertisement is, what are the procedures that must be carried out and how to execute them. | es_ES |
| dc.description | This case study called "TTL advertising and the preference of advertisers of the digital medium "El Vocero", is carried out with the objective of determining the factors that affect the preference of advertisers for TTL advertising to highlight all those causes and effects that arise from the identification of processes that are developed, to generate advertisements through the digital medium from the basic elements of communication, which will allow the company to solve existing problems and continuously improve to be considered a benchmark in the digital telecommunications market. The research is developed from the analytical and bibliographic methods that are carried out from the information collection tools interview applied to the administrator of the digital medium "El Vocero", while the survey consists of two questionnaires, one carried out 20 advertisers who prefer this medium and another to a sample of 381 people who correspond to the followers or consumers of advertising through social networks. The same ones that allowed to obtain as a result that the administrators and designers of the advertising content carry out the design of the advertisements in the same way, without considering what the objectives are to promote their products, they simply identify to which sector it belongs to determine the price, furthermore, it is impossible for them to define what a TTL advertisement is, what are the procedures that must be carried out and how to execute them. | es_ES |
| dc.description.abstract | Este estudio de caso denominado “Publicidad TTL y la preferencia de los anunciantes del medio digital “El Vocero”, se realiza con el objetivo de determinar los factores que inciden en la preferencia de los anunciantes para la publicidad TTL para destacar todas aquellas causas y efectos que surgen a partir de la identificación de procesos que se desarrollan, para generan anuncios por el medio digital a partir de los elementos básicos de la comunicación, que permitirá a la empresa dar solución a los problemas existentes y mejorar continuamente para ser considerando un referente en el mercado de las telecomunicaciones digitales. La investigación se desarrolla a partir de los métodos analítico y bibliográfico que se llevan a acabo de las herramientas de recopilación de información entrevista aplicada a al administrador del medio digital “El Vocero”, mientras que, la encuesta conformada por dos cuestionarios, uno realizado a 20 anunciantes que prefieren este medio y otro a una muestra de 381 personas que, corresponden a los seguidores o consumidores de la publicidad a través de redes sociales. Los mismos que permitieron obtener como resultado que, los administradores y diseñadores del contenido publicitario realizan el diseño de los anuncios publicitarios de la misma manera, sin considerar cuáles son los objetivos para promocionar sus productos, simplemente identifican a qué sector pertenece para determinar el precio, además les es imposible definir qué es una publicidad TTL, cuales son los procedimientos que se deben realizar y como ejecutarlos. | es_ES |
| dc.format.extent | 48 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Publicidad | es_ES |
| dc.subject | Anunciantes | es_ES |
| dc.subject | Persuasión | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.title | Publicidad TTL y la preferencia de los anunciantes del medio digital el Vocero | es_ES |
| dc.type | bachelorThesis | es_ES |
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