Estrategia de marketing en el comisariato Rivadeneira del cantón Montalvo
| dc.contributor.advisor | Huilcapi Masacon, Magdalena | |
| dc.contributor.author | Fani Veliz, Jomira Esther | |
| dc.date.accessioned | 2022-05-22T04:17:25Z | |
| dc.date.available | 2022-05-22T04:17:25Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11747 | |
| dc.description | The marketing strategy is directly oriented to the Comisariato Rivadeneira since, by not having advertising strategies, it does not allow it to increase its positioning and has little participation in the market, for which it is intended to develop factors that allow it to have growth in the market and be increasingly competitive. Currently, the Commissariat is increasing its participation in the market and is faced with the need to apply advertising strategies to make itself known and differentiate itself from its competition, thus being the service what differentiates it in the market and therefore provide added value. Today we talk about positioning as a fundamental process for the company to grow and work more efficiently, positioning shows the essence of what is intended to be achieved in the mind of the consumer, therefore what happens in the market is consequence of what happens in the mind of each individual who has the purchase decision. The research work that is presented below is a topic of great interest because the sector that is constantly growing in the market has been chosen, such as the commercialization of products and these can be potentiated using marketing tools. | es_ES |
| dc.description | The marketing strategy is directly oriented to the Comisariato Rivadeneira since, by not having advertising strategies, it does not allow it to increase its positioning and has little participation in the market, for which it is intended to develop factors that allow it to have growth in the market and be increasingly competitive. Currently, the Commissariat is increasing its participation in the market and is faced with the need to apply advertising strategies to make itself known and differentiate itself from its competition, thus being the service what differentiates it in the market and therefore provide added value. Today we talk about positioning as a fundamental process for the company to grow and work more efficiently, positioning shows the essence of what is intended to be achieved in the mind of the consumer, therefore what happens in the market is consequence of what happens in the mind of each individual who has the purchase decision. The research work that is presented below is a topic of great interest because the sector that is constantly growing in the market has been chosen, such as the commercialization of products and these can be potentiated using marketing tools. | es_ES |
| dc.description.abstract | La estrategia de marketing está orientado directamente al Comisariato Rivadeneira ya que al no contar con estrategias de publicidad no le permite incrementar su posicionamiento y tiene poca participación en el mercado por lo cual se pretende desarrollar factores que le permitan tener un crecimiento en el mercado y ser cada vez más competitivos. En la actualidad el Comisariato aumenta su participación en el mercado y se ve en la necesidad de aplicar estrategias de publicidad para darse a conocer y diferenciarse de su competencia siendo así el servicio lo que le diferencia en el mercado y por ende brindar un valor agregado ya que Hoy en día se habla del posicionamiento como un proceso fundamental para que la empresa pueda crecer y funcione más eficientemente, el posicionamiento muestra la esencia de lo que se pretende alcanzar en la mente del consumidor , por lo tanto lo que sucede en el mercado es consecuencia de lo que ocurre en la mente de cada individuo quienes tienen la decisión de compra. El trabajo de investigación que a continuación se presenta es un tema de gran interés debido a que se ha escogido el sector que está en constante crecimiento en el mercado como es la comercialización de productos y estos pueden ser potencializados utilizando las herramientas del marketing | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estudio | es_ES |
| dc.subject | Comisariato | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Impulsar | es_ES |
| dc.subject | Renovar | es_ES |
| dc.title | Estrategia de marketing en el comisariato Rivadeneira del cantón Montalvo | es_ES |
| dc.type | bachelorThesis | es_ES |
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