Servicio al cliente en “pc soluciones” de la ciudad de Babahoyo
| dc.contributor.advisor | Gil Avilez, Rosendo Arnoldo | |
| dc.contributor.author | Bustamante Pérez, Paola Jeamilex | |
| dc.date.accessioned | 2022-05-22T01:21:28Z | |
| dc.date.available | 2022-05-22T01:21:28Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11731 | |
| dc.description | Customer service is one of the main pillars in the offer that is presented to the market, this, because today, due to the increase in business competitiveness, consumers have many more options to make their purchases, therefore they will have preference for those businesses that provide greater value in what they offer, being a requirement that not only the product maintains high quality standards, but also that there are more aspects to meet the needs of consumers throughout the buying process. The objective of this study is to analyze the customer service of "PC Soluciones" in the city of Babahoyo, where despite the increase in demand for technology items, the establishment does not register an increase in sales, because internal inconsistencies do not allow to meet the requirements of customers, who upon witnessing the delays in deliveries, product shortages, or even the instability of sales prices, decide to know the offers of competing companies. In order to carry out the research process, a mixed methodological approach was used, with the purpose of having available information from direct and indirect sources for its subsequent analysis, using the descriptive type of research and the deductive, analytical and bibliographic methods. It was deduced that the failures in the handling of the merchandise do not allow to satisfy the needs of the consumer during the whole purchasing process, which is a serious affection to the service of PC Soluciones, so it is important to optimize the logistic and inventory management. | es_ES |
| dc.description | Customer service is one of the main pillars in the offer that is presented to the market, this, because today, due to the increase in business competitiveness, consumers have many more options to make their purchases, therefore they will have preference for those businesses that provide greater value in what they offer, being a requirement that not only the product maintains high quality standards, but also that there are more aspects to meet the needs of consumers throughout the buying process. The objective of this study is to analyze the customer service of "PC Soluciones" in the city of Babahoyo, where despite the increase in demand for technology items, the establishment does not register an increase in sales, because internal inconsistencies do not allow to meet the requirements of customers, who upon witnessing the delays in deliveries, product shortages, or even the instability of sales prices, decide to know the offers of competing companies. In order to carry out the research process, a mixed methodological approach was used, with the purpose of having available information from direct and indirect sources for its subsequent analysis, using the descriptive type of research and the deductive, analytical and bibliographic methods. It was deduced that the failures in the handling of the merchandise do not allow to satisfy the needs of the consumer during the whole purchasing process, which is a serious affection to the service of PC Soluciones, so it is important to optimize the logistic and inventory management. | es_ES |
| dc.description.abstract | El servicio al cliente constituye uno de los pilares principales en la oferta que se presenta al mercado, esto, a causa de que hoy en día, por el aumento en la competitividad empresarial, los consumidores tienen muchas más opciones para realizar sus compras, por lo tanto tendrán preferencia por aquellos negocios que brinden mayor valor en lo que oferten, siendo un requisito que no solo el producto mantenga altos estándares de calidad, sino que también hayan más aspectos que permitan satisfacer las necesidades del consumidor, durante todo su proceso de compra. En este estudio se tiene como objetivo, analizar el servicio al cliente de “PC Soluciones” de la ciudad de Babahoyo, donde a pesar del aumento en la demanda de artículos de tecnología, el establecimiento no registra un incremento en sus ventas, debido a que inconsistencias internas, no permiten cumplir con los requerimientos de los clientes, los cuales al ser testigos de los retrasos en las entregas, escasez de productos, o incluso la inestabilidad de los precios de venta, deciden conocer las ofertas de empresas competidoras. Para llevar a cabo el proceso investigativo, se tuvo un enfoque metodológico mixto, con la finalidad de tener disponibilidad de información de fuentes directas e indirectas para su posterior análisis, empleando el tipo de investigación descriptiva y los métodos deductivo, analítico y bibliográfico. Se dedujo que las fallas en el manejo de las mercancías no permiten satisfacer las necesidades del consumidor durante todo su proceso de compra, lo cual es una grave afección al servicio de PC Soluciones, por lo que es importante que se optimice la gestión logística y de inventarios. | es_ES |
| dc.format.extent | 48 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Servicio Al Cliente | es_ES |
| dc.subject | Control De Inventarios | es_ES |
| dc.subject | Gestión Logística | es_ES |
| dc.subject | Resultados Comerciales | es_ES |
| dc.subject | Servicio De Calidad | es_ES |
| dc.title | Servicio al cliente en “pc soluciones” de la ciudad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador