Gestión de cobranza del centro comercial “Aguirre” en la cuidad de Babahoyo
| dc.contributor.advisor | Gil Avilez, Rosendo Arnaldo | |
| dc.contributor.author | Benavides Moyano, Jessica Nathaly | |
| dc.date.accessioned | 2022-05-20T21:00:01Z | |
| dc.date.available | 2022-05-20T21:00:01Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11712 | |
| dc.description | Currently, one of the strategies for a company to have higher income is sales, but not having a responsible collection will not increase sales, since it is a very relevant tool for business, in order to capture a high number of clients satisfying their needs by not directly possessing the entire amount of money in cash for its due cancellation when acquiring a good or service, and in this way the company manages to obtain more economic benefits. However, there is a very low sales portfolio due to very high customer delinquency. Therefore, the respective investigation has been carried out. with the theme COLLECTION MANAGEMENT OF THE “AGUIRRE” SHOPPING CENTER IN THE CITY OF BABAHOYO, which is part of the subline “Public and private companies and institutions”, an ideal approach to collection management strategies regarding the collection of obligations that customers have with it, so it lacks a collection system area. The objective of this case study is to inquire about collection management and how to reduce customer delinquency, for which the total sales portfolio was taken into account, and an analysis was carried out about the factors that affect external and internally to buyers failing to comply with the established terms for the cancellation of their obligations. For the development of this case study, the research method that was used was through the interview and surveys carried out on the customers of the shopping center. Who in turn provided the appropriate information requested and also used different bibliographic sources, which were of relevant importance for the due support of this case study. Regarding the limitations that were presented in this investigation, it can be argued that the company did not provide the list of clients that made up the entity's overdue portfolio. | es_ES |
| dc.description | Currently, one of the strategies for a company to have higher income is sales, but not having a responsible collection will not increase sales, since it is a very relevant tool for business, in order to capture a high number of clients satisfying their needs by not directly possessing the entire amount of money in cash for its due cancellation when acquiring a good or service, and in this way the company manages to obtain more economic benefits. However, there is a very low sales portfolio due to very high customer delinquency. Therefore, the respective investigation has been carried out. with the theme COLLECTION MANAGEMENT OF THE “AGUIRRE” SHOPPING CENTER IN THE CITY OF BABAHOYO, which is part of the subline “Public and private companies and institutions”, an ideal approach to collection management strategies regarding the collection of obligations that customers have with it, so it lacks a collection system area. The objective of this case study is to inquire about collection management and how to reduce customer delinquency, for which the total sales portfolio was taken into account, and an analysis was carried out about the factors that affect external and internally to buyers failing to comply with the established terms for the cancellation of their obligations. For the development of this case study, the research method that was used was through the interview and surveys carried out on the customers of the shopping center. Who in turn provided the appropriate information requested and also used different bibliographic sources, which were of relevant importance for the due support of this case study. Regarding the limitations that were presented in this investigation, it can be argued that the company did not provide the list of clients that made up the entity's overdue portfolio. | es_ES |
| dc.description.abstract | En la actualidad una de las estrategias para que una empresa pueda tener mayores ingresos, son las ventas pero al no tener una cobranzas responsable no va aumentar las ventas, ya que es una herramienta de mucha relevancia para los negocios, con el fin de captar un alto número de clientes satisfaciendo sus necesidades al no poseer directamente toda la cantidad de dinero al contado para su debida cancelación al adquirir un bien o servicio, y es así que la empresa logra obtener más beneficios económicos. Sin embargo, hay una cartera de ventas muy baja por tener una morosidad de clientes muy alto, Por consiguiente, la respectiva investigación se ha efectuado. con el tema GESTIÓN DE COBRANZA DEL CENTRO COMERCIAL “AGUIRRE” EN LA CUIDAD DE BABAHOYO, que se enmarca en la sublínea “Empresas e instituciones públicas y privadas”, planteamiento idóneo de las estrategias de la gestión de cobranzas acerca de los cobros de las obligaciones que tienen los clientes con la misma, por lo que carece de un área de sistema de cobranzas. El objetivo de este caso de estudio es indagar acerca de la gestión de cobranzas y como disminuir la morosidad de los clientes para lo cual se tomó en cuenta el total de la cartera de ventas, y se realizó un análisis acerca de los factores que afectan externa e internamente a que los compradores incumplan con los plazos establecidos de la cancelación de sus obligaciones. Para el desarrollo del presente caso de estudio, el método de investigación que se utilizó fue a través de la entrevista y encuestas realizada a los clientes del centro comercial. Quien a su vez aportaron con la debida información solicitada y además se recurrió a diferentes fuentes bibliográficas, que fueron de relevante importancia para el debido respaldo del este estudio de caso. En lo concerniente a las limitantes que se presentaron en esta investigación, se puede argumentar que la empresa no proporciono el listado de los clientes que conformaban la cartera vencida de la entidad. | es_ES |
| dc.format.extent | 36 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | GESTIÓN | es_ES |
| dc.subject | COBRANZAS | es_ES |
| dc.subject | CLIENTES | es_ES |
| dc.subject | PROVEEDORES | es_ES |
| dc.subject | EMPRESA | es_ES |
| dc.title | Gestión de cobranza del centro comercial “Aguirre” en la cuidad de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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