Plan de marketing para promocionar los lugares turísticos de las Parroquias del cantón Pangua año 2021
| dc.contributor.advisor | Cachipuendo Castillo, Jesica | |
| dc.contributor.author | Cutos Tigrero, Ariel Oswaldo | |
| dc.date.accessioned | 2021-12-09T21:03:07Z | |
| dc.date.available | 2021-12-09T21:03:07Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11067 | |
| dc.description | The current research was raised through a marketing plan to promote the tourist places that the parishes of the Pangua Canton of Cotopaxi province have, since this place has natural resources that allow promoting the development of tourism on a large scale. The objectives of the research is to analyze a marketing plan, the development of tourism in the canton, the identification of tourist activities and the creation of a guide or triptych with the attractions of the Pangua canton, therefore, it was identified through the type of research (surveys ) some tourist problems such as economic, lack of promotion, which obstructs progress in the growth of local tourism. In order to meet the objectives set out in this work, deductive and inductive methods will be used; The types applied in the research were documentaries, sources of information and surveys, which reached conclusions and recommendations with a focus such as the development of tourism; because today it is considered as another source of income for people dedicated to the area of tourism. The current authorities try to consolidate projects of great impact to grow tourism and consider the Pangua Canton as a tourist power of the Province of Cotopaxi. | es_ES |
| dc.description | The current research was raised through a marketing plan to promote the tourist places that the parishes of the Pangua Canton of Cotopaxi province have, since this place has natural resources that allow promoting the development of tourism on a large scale. The objectives of the research is to analyze a marketing plan, the development of tourism in the canton, the identification of tourist activities and the creation of a guide or triptych with the attractions of the Pangua canton, therefore, it was identified through the type of research (surveys ) some tourist problems such as economic, lack of promotion, which obstructs progress in the growth of local tourism. In order to meet the objectives set out in this work, deductive and inductive methods will be used; The types applied in the research were documentaries, sources of information and surveys, which reached conclusions and recommendations with a focus such as the development of tourism; because today it is considered as another source of income for people dedicated to the area of tourism. The current authorities try to consolidate projects of great impact to grow tourism and consider the Pangua Canton as a tourist power of the Province of Cotopaxi. | es_ES |
| dc.description.abstract | La presente investigación se planteó mediante un plan de marketing promocionar los lugares turísticos que poseen las parroquias del Cantón Pangua provincia de Cotopaxi, ya que este lugar cuenta con recursos naturales que permite impulsar el desarrollo del turismo a gran escala. Los objetivos de la investigación es analizar un plan de marketing, el desarrollo del turismo de cantón, la identificación de actividades turísticas y la creación de una guía o tríptico con los atractivos del cantón Pangua por ende, se identificó mediante el tipo de investigación (encuestas) algunos problemas turísticos como económico, falta de promoción, que obstruye a un progreso en el ámbito de crecimiento del turismo local. Con el fin de cumplir los objetivos planteado en el presente trabajo se utilizaron métodos deductivo e inductivo; los tipos aplicados en la investigación fueron documental, fuente de información y encuestas, que permitió plasmar conclusiones y recomendaciones con un enfoque asía el desarrollo del turismo; porque hoy en día es considerado como una fuente más de ingreso para las personas dedicada al área del turismo. Las autoridades actuales tratan de consolidar proyectos de gran impacto para crecer turísticamente y considerar al Cantón Pangua como una potencia turística de la Provincia de Cotopaxi. | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Lugar turístico | es_ES |
| dc.subject | Atractivo turístico | es_ES |
| dc.title | Plan de marketing para promocionar los lugares turísticos de las Parroquias del cantón Pangua año 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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