Optimización para motores de búsqueda en contenidos periodísticos digitales del Ecuador
| dc.contributor.advisor | Dahik, Cecilia | |
| dc.contributor.author | Avilés Pisco, Mileysha Marisol | |
| dc.date.accessioned | 2021-12-01T20:03:22Z | |
| dc.date.available | 2021-12-01T20:03:22Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10943 | |
| dc.description | At present, the world is immersed in constant changes due to technological advances, which have generated advantages in different fields of study and journalism is not far behind. By virtue of the consumption of news by Internet users, cybermedia to attract new readers have sought mechanisms in order to obtain web positioning in search engines through journalistic newsrooms. Given this fact, the objective of this case study is to know how the Search Engine Optimization (SEO) tool allows achieving the visibility and positioning necessary for a news item on a media website to remain in the first place search page. For this, an observation is made by comparing journalistic content in different cybermedia in Ecuador to know the use of the SEO that it develops. | es_ES |
| dc.description | At present, the world is immersed in constant changes due to technological advances, which have generated advantages in different fields of study and journalism is not far behind. By virtue of the consumption of news by Internet users, cybermedia to attract new readers have sought mechanisms in order to obtain web positioning in search engines through journalistic newsrooms. Given this fact, the objective of this case study is to know how the Search Engine Optimization (SEO) tool allows achieving the visibility and positioning necessary for a news item on a media website to remain in the first place search page. For this, an observation is made by comparing journalistic content in different cybermedia in Ecuador to know the use of the SEO that it develops. | es_ES |
| dc.description.abstract | En la actualidad, el mundo se encuentra inmerso en constantes cambios debido a los avances tecnológicos, que han generado ventajas en diferentes campos de estudio y el periodismo no se queda atrás. En virtud del consumo de noticias por los internautas, los cibermedios para atraer nuevos lectores han buscado mecanismos a fin de obtener posicionamiento web en los buscadores a través de las redacciones periodísticas. Ante este hecho, el objetivo del presente estudio de caso es conocer cómo la herramienta de Optimización para motores de búsqueda (SEO) permite alcanzar la visibilidad y el posicionamiento necesario para que una noticia del sitio web de un medio de comunicación se mantenga en la primera página de búsqueda. Para ello, se realiza una observación comparando un contenido periodístico en diferentes cibermedios del Ecuador para conocer el uso del SEO que desarrollan. | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Posicionamiento web | es_ES |
| dc.subject | Visibilidad | es_ES |
| dc.subject | Contenido periodístico | es_ES |
| dc.title | Optimización para motores de búsqueda en contenidos periodísticos digitales del Ecuador | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador