Primera y segunda vuelta electoral campaña presidencial de Guillermo Lasso a través de la red social TikTok, año 2021
| dc.contributor.advisor | Fariño Sánchez, Nurik Denisse | |
| dc.contributor.author | Aguirre López, Kimberly Dayana | |
| dc.date.accessioned | 2021-12-01T19:49:52Z | |
| dc.date.available | 2021-12-01T19:49:52Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10940 | |
| dc.description | The publication in the social network Tik Tok is a strategy that is present in the current political campaign and this is positioned inthe best way in the best way in the elections without a doubt these new ways of communicating make a link between the candidate and the voter. The present research work aims to determine the differences between the campaigns of Guillermo Lasso's first and second electoral round through the social network Tik Tok and their influence on the vote. The techniques that were used were through the observation file in Guillermo Lasso social network and the interviews carried out with experts related to political marketing to corroborate the information of our state of affairs in conjunction with the observation made in the publicación of Tik Tok of the aforementioned candidate.This work has a qualitative methodology where the observation sheet was applied all the publications of its social network were chosen during its campaing and it interviewed experts relate to the issue of political marketing.The results indicate that the use of the social network Tik Tok during the second round was of great help to reach thousands of Young people and supporters who use this social network it was also confirmed that not having used this social network in the first electoral round.It was one of the reasons why he did not get support from more Young people,of whom he did get it in the second round through Tik Tok. | es_ES |
| dc.description | The publication in the social network Tik Tok is a strategy that is present in the current political campaign and this is positioned inthe best way in the best way in the elections without a doubt these new ways of communicating make a link between the candidate and the voter. The present research work aims to determine the differences between the campaigns of Guillermo Lasso's first and second electoral round through the social network Tik Tok and their influence on the vote. The techniques that were used were through the observation file in Guillermo Lasso social network and the interviews carried out with experts related to political marketing to corroborate the information of our state of affairs in conjunction with the observation made in the publicación of Tik Tok of the aforementioned candidate.This work has a qualitative methodology where the observation sheet was applied all the publications of its social network were chosen during its campaing and it interviewed experts relate to the issue of political marketing.The results indicate that the use of the social network Tik Tok during the second round was of great help to reach thousands of Young people and supporters who use this social network it was also confirmed that not having used this social network in the first electoral round.It was one of the reasons why he did not get support from more Young people,of whom he did get it in the second round through Tik Tok. | es_ES |
| dc.description.abstract | Las publicaciones en la red social Tik Tok es una estrategia que está presente en la actual campaña política, y esta se posiciona de la mejor manera en las elecciones, sin duda estas nuevas formas de comunicar hacen que se genere vínculo entre el candidato y el votante. El presente trabajo de investigación tiene como objetivo determinar las diferencias entre las campañas de la primera y segunda vuelta electoral de Guillermo Lasso a través de la red social Tik Tok y su influencia en el voto. Las técnicas que se utilizaron fueron mediante la ficha de observación en la red social de Guillermo Lasso, y las entrevistas realizadas a expertos relacionados en marketing político para corroborar la información de nuestro estado de cuestión en conjunto con la observación realizada en las publicaciones de Tik Tok del candidato antes mencionado. Este trabajo posee una metodología cualitativa donde se aplicó la ficha de observación se escogió todas las publicaciones de su red social durante su campaña y entrevista a expertos relacionados con el tema de marketing político. Los resultados indican que la utilización de la red social Tik Tok durante la segunda vuelta fue de gran ayuda para llegar a miles de jóvenes y a simpatizantes que utilizan esta red social, además se ratificó que el no haber utilizado esta red social en la primera vuelta electoral fue una de las razones por la cual no obtuvo apoyo de más jóvenes de los cuales si lo consiguió en la segunda vuelta por medio de Tik Tok. | es_ES |
| dc.format.extent | 43 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Tik Tok | es_ES |
| dc.subject | Guillermo Lasso | es_ES |
| dc.subject | Campaña política | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.title | Primera y segunda vuelta electoral campaña presidencial de Guillermo Lasso a través de la red social TikTok, año 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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