Estrategia de promoción de actividades ecológicas para el desarrollo del ecoturismo en el bosque húmedo de la Esperanza.
| dc.contributor.advisor | Caneppa Muñoz, Cecilia Isabel | |
| dc.contributor.author | Medina Arias, Domenica Leticia | |
| dc.date.accessioned | 2021-11-23T20:40:11Z | |
| dc.date.available | 2021-11-23T20:40:11Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10640 | |
| dc.description | The bucay canton has a great diversity of cultural and natural attractions, among them the esperanza humid protective forest stands out, which is located in the esperanza parish of the bucay canton in the guayas province, standing out with its biodiversity, cultures, surrounded of hard-working, hard-working and friendly people. The objective of this research work is to present the strategies for promoting ecological activities for the development of ecotourism in the humid forest of la esperanza. the techniques applied in the collection of information were carried out using the inductive and deductive methods, applying the online survey using the 13-question questionnaire as an instrument and also including the interview applied to the tourism service providers of the protected forest and through sampling techniques and observation, the final data is tabulated, carrying out the conclusions and recommendations of the study case. As a result of the investigation, it was determined that social networks are essential for the promotion of the humid forest as well as the different activities related to ecotourism that can be carried out in this beautiful sector. | es_ES |
| dc.description | The bucay canton has a great diversity of cultural and natural attractions, among them the esperanza humid protective forest stands out, which is located in the esperanza parish of the bucay canton in the guayas province, standing out with its biodiversity, cultures, surrounded of hard-working, hard-working and friendly people. The objective of this research work is to present the strategies for promoting ecological activities for the development of ecotourism in the humid forest of la esperanza. the techniques applied in the collection of information were carried out using the inductive and deductive methods, applying the online survey using the 13-question questionnaire as an instrument and also including the interview applied to the tourism service providers of the protected forest and through sampling techniques and observation, the final data is tabulated, carrying out the conclusions and recommendations of the study case. As a result of the investigation, it was determined that social networks are essential for the promotion of the humid forest as well as the different activities related to ecotourism that can be carried out in this beautiful sector. | es_ES |
| dc.description.abstract | El cantón bucay dispone de gran diversidad de atractivos culturales y naturales entre ellos se destaca el bosque protector húmedo de la esperanza, que se encuentra ubicado en la parroquia la esperanza del cantón bucay en la provincia del guayas, destacando con su biodiversidad, culturas, rodeada de gente trabajadora, luchadora y amable. El objetivo de este trabajo investigativo es dar a conocer las estrategias de promoción de las actividades ecológicas para el desarrollo del ecoturismo en el bosque húmedo de la esperanza. Las técnicas aplicadas en la recopilación de información se realizó los métodos de inductivo y deductivo, aplicando la encuesta online utilizando como instrumento el cuestionario de 13 preguntas y también incluyendo la entrevista aplicada a los prestadores de servicio turístico del bosque protector y mediante las técnicas de muestreo y observación se procede a realizar la tabulación de los datos finales llevando a cabo las conclusiones y recomendaciones del caso de estudio. Como resultado de la investigación se pudo determinar que las redes sociales son unas herramientas primordiales para promoción del bosque húmedo al igual que las diferentes actividades relacionadas al ecoturismo que se puede realizar en este hermoso sector | es_ES |
| dc.format.extent | 21 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Actividades del ecoturismo | es_ES |
| dc.subject | Ecoturismo | es_ES |
| dc.subject | Estrategias de promoción | es_ES |
| dc.subject | Bosque húmedo y turismo | es_ES |
| dc.title | Estrategia de promoción de actividades ecológicas para el desarrollo del ecoturismo en el bosque húmedo de la Esperanza. | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador