Plan de marketing para la optimización del turismo en la Ruta del Río del cantón Quevedo 2020
| dc.contributor.advisor | Amaya Diaz, Ines Yolanda | |
| dc.contributor.author | Peralta Toala, Juan Alexander | |
| dc.date.accessioned | 2021-09-09T19:46:15Z | |
| dc.date.available | 2021-09-09T19:46:15Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10168 | |
| dc.description | Tourism is an activity that is carried out worldwide, organized in different ways and depending on the localities and cultures that exist in the different regions, the province of Los Ríos is very visited for its different fauna and ecological zones that allow you to spend family moments promoting local and national tourism, which contributes to the subsistence economy of Riosense families. The work details the main problems found in the northern area of Quevedo - Ruta del rio, which was a work created and therefore was abandoned, allowing deterioration and lack of security, a study was prepared through a survey of 50 people from the town and its surroundings, a marketing plan was also proposed that allows us to analyze the pros and cons of the town and thus be able to focus on a good incursion by the municipal Gad and private companies, to contribute to the economy of the city and of the families that live near the Rio route, optimizing tourism in the city and therefore generating more employment with new ventures. | es_ES |
| dc.description | Tourism is an activity that is carried out worldwide, organized in different ways and depending on the localities and cultures that exist in the different regions, the province of Los Ríos is very visited for its different fauna and ecological zones that allow you to spend family moments promoting local and national tourism, which contributes to the subsistence economy of Riosense families. The work details the main problems found in the northern area of Quevedo - Ruta del rio, which was a work created and therefore was abandoned, allowing deterioration and lack of security, a study was prepared through a survey of 50 people from the town and its surroundings, a marketing plan was also proposed that allows us to analyze the pros and cons of the town and thus be able to focus on a good incursion by the municipal Gad and private companies, to contribute to the economy of the city and of the families that live near the Rio route, optimizing tourism in the city and therefore generating more employment with new ventures. | es_ES |
| dc.description.abstract | El turismo es una actividad que se ejecuta a nivel mundial organizada de diferentes formas y dependiendo las localidades y culturas que existan en las diferentes regiones, la provincia de los Ríos es muy visitada por sus diferentes faunas y zonas ecológicas que permiten pasar momentos en familia promoviendo turismo local y nacional, lo cual aporta a la economía de la subsistencia de las familias Riosenses. El trabajo detalla los principales problemas que se encuentra en la zona norte de Quevedo – Ruta del rio, el cual fue una obra creada y por ende quedo en el abandono, permitiendo el deterioro y la falta de seguridad, se elaboró un estudio por medio de una encuesta a 50 personas de la localidad y sus alrededores, también se planteó un plan de marketing que permite analizar los pro y contra que tiene la localidad y así poder enfocarse a que exista una buena incursión por parte del Gad municipal y la empresa privada, para aportar la economía de la ciudad y de las familias que viven cerca de la ruta del Rio optimizando el turismo de la ciudad y generar por ende mayor empleo con los nuevos emprendimientos. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Inversión | es_ES |
| dc.subject | Economía | es_ES |
| dc.subject | Infraestructura | es_ES |
| dc.subject | Cultura | es_ES |
| dc.title | Plan de marketing para la optimización del turismo en la Ruta del Río del cantón Quevedo 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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