Análisis de la comunicación digital de la Universidad Técnica de Babahoyo en el primer semestre del año 2020
| dc.contributor.advisor | Duarte Mendoza, Mayra del Rocio | |
| dc.contributor.author | Alvarez Burgos, Dalia Maria | |
| dc.date.accessioned | 2021-08-27T20:56:03Z | |
| dc.date.available | 2021-08-27T20:56:03Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/10084 | |
| dc.description | Communication has been a fundamental part of new technologies, therefore, it is intended to analyze it in the digital field, since it has started the exploration of different resources to reach students in an interactive way that promotes progress in the University Babahoyo technique. The research aims to analyze digital communication at the Technical University of Babahoyo in the first semester of 2020, therefore, it is a guide to know the importance, benefits and challenges to implement technological tools in academic activities. In order for the results to be of interest to the entire university community, the qualitative method was used through interviews with the authorities, teachers, students and administrative personnel, serving of great help for the fulfillment of the research, in addition to identifying the technological tools of digital communication, used by the institution. | es_ES |
| dc.description | Communication has been a fundamental part of new technologies, therefore, it is intended to analyze it in the digital field, since it has started the exploration of different resources to reach students in an interactive way that promotes progress in the University Babahoyo technique. The research aims to analyze digital communication at the Technical University of Babahoyo in the first semester of 2020, therefore, it is a guide to know the importance, benefits and challenges to implement technological tools in academic activities. In order for the results to be of interest to the entire university community, the qualitative method was used through interviews with the authorities, teachers, students and administrative personnel, serving of great help for the fulfillment of the research, in addition to identifying the technological tools of digital communication, used by the institution. | es_ES |
| dc.description.abstract | La comunicación ha sido parte fundamental en las nuevas tecnologías, por lo tanto, se pretende analizarla en el ámbito digital, ya que ha dado inicio a la exploración de diferentes recursos para llegar a los estudiantes de una forma interactiva que promueva el progreso en la Universidad Técnica de Babahoyo. La investigación, tiene por objetivo analizar la comunicación digital en la Universidad Técnica de Babahoyo en el primer semestre del año 2020, por lo que, es una guía para conocer la importancia, beneficios y desafíos para implementar herramientas tecnológicas en las actividades académicas. Para que los resultados sean de interés en toda la comunidad universitaria, se utilizó el método cualitativo mediante entrevistas a las autoridades, docentes, estudiantes y personal administrativos, sirviendo de gran ayuda para el cumplimiento de la investigación, además que se identifica las herramientas tecnológicas de comunicación digital, utilizadas por la institución. | es_ES |
| dc.format.extent | 20 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comunicación digital | es_ES |
| dc.subject | Herramientas Tecnológicas | es_ES |
| dc.title | Análisis de la comunicación digital de la Universidad Técnica de Babahoyo en el primer semestre del año 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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