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Estrategias de promoción de actividades ecológicas en el Bosque Protector Pedro Franco Dávila para el desarrollo del ecoturismo
| dc.contributor.advisor | Rivera Garcia, Christian Geovanny | |
| dc.contributor.author | Plúas Rendón, Ginger Fidelina | |
| dc.date.accessioned | 2021-07-06T20:46:11Z | |
| dc.date.available | 2021-07-06T20:46:11Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9952 | |
| dc.description | The Palenque canton has a great variety of cultural and natural attractions among which stands out the Pedro Franco Dávila Protected Forest. It is located in the Jauneche area of the Palenque canton in Los Rios province is a forest full of biodiversity and surrounded by friendly people and fighter, with legends that enclose their land. It was declared a protected forest in 1987 by the University of Guayaquil. Its name is due to the researcher, naturist biologist Pedro Franco Davila who conducted a series of investigations on the diversity of flora and fauna that presents the forest, currently serves as a research center of some universities because it is a scientific station. The forest has a biologist who is the person in charge of caring for and providing information about the scientific station. The promotion strategy will offer relevant and innovative information about the Pedro Franco Dávila protective forest of the ecological activities through interactive content, videos about the protective forest on social networks because it is a technique widely used by young people and adults. Among the situations detected, the scarce information that the population has about the benefits that tourism offers was identified, being a fundamental axis to improve the quality of life of its inhabitants. Little promotion of the Pedro Franco Dávila Protected Forest, which causes the low influx of visitors and the outdated information of the Pedro Franco Dávila Protected Forest on web platforms. Among the techniques applied in the collection of information, documentary, descriptive, qualitative and quantitative research was used, deductive, inductive, analytical methods, and the techniques applied was an online survey using the 10-question questionnaire as an instrument. | es_ES |
| dc.description | The Palenque canton has a great variety of cultural and natural attractions among which stands out the Pedro Franco Dávila Protected Forest. It is located in the Jauneche area of the Palenque canton in Los Rios province is a forest full of biodiversity and surrounded by friendly people and fighter, with legends that enclose their land. It was declared a protected forest in 1987 by the University of Guayaquil. Its name is due to the researcher, naturist biologist Pedro Franco Davila who conducted a series of investigations on the diversity of flora and fauna that presents the forest, currently serves as a research center of some universities because it is a scientific station. The forest has a biologist who is the person in charge of caring for and providing information about the scientific station. The promotion strategy will offer relevant and innovative information about the Pedro Franco Dávila protective forest of the ecological activities through interactive content, videos about the protective forest on social networks because it is a technique widely used by young people and adults. Among the situations detected, the scarce information that the population has about the benefits that tourism offers was identified, being a fundamental axis to improve the quality of life of its inhabitants. Little promotion of the Pedro Franco Dávila Protected Forest, which causes the low influx of visitors and the outdated information of the Pedro Franco Dávila Protected Forest on web platforms. Among the techniques applied in the collection of information, documentary, descriptive, qualitative and quantitative research was used, deductive, inductive, analytical methods, and the techniques applied was an online survey using the 10-question questionnaire as an instrument. | es_ES |
| dc.description.abstract | El Cantón Palenque posee una gran variedad de atractivos culturales y naturales entre los que destaca el Bosque Protector Pedro Franco Dávila. Se encuentra ubicado en el recinto Jauneche del Cantón Palenque en la Provincia de Los Ríos, es un bosque lleno de biodiversidad, rodeado de gente amable y luchadora, con leyendas que encierran sus tierras. El bosque fue declarado como bosque protector en 1987 por la gestión que realizo la Facultad de Ciencias Naturales de la Universidad de Guayaquil, el nombre del bosque es en honor al investigador, naturista, biólogo Pedro Franco Dávila que efectúo varias investigaciones sobre la diversidad de la flora y fauna que presenta el bosque, actualmente el Bosque Protector Pedro Franco Dávila funciona como un centro de investigación de algunas universidades motivo por el cual se lo considera una estación científica. El bosque cuenta con un biólogo quien es la persona encargada de cuidar y brindar información sobre la estación científica. La estrategia de promoción ofrecerá información relevante he innovadora del Bosque Protector Pedro Franco Dávila y de las actividades ecológicas que se realizarían para desarrollar el ecoturismo por medio de contenidos interactivos, videos subidos en las redes sociales porque es una técnica muy utilizada por los jóvenes y adultos. Entre las situaciones detectadas se identificó la escasa de información que tiene la población sobre los beneficios que brinda el turismo, siendo un eje fundamental para mejorar la calidad de vida de sus habitantes. Escasa promoción del Bosque Protector Pedro Franco Dávila lo cual causa la poca afluencia de visitante y la desactualización de información del Bosque Protector Pedro Franco Dávila en las plataformas web. Entre las técnicas aplicada en la recolección de información se utilizó la investigación documental, descriptivo, cualitativa y cuantitativa, los métodos deductivos, inductivo, analítico, y la técnica aplicada fue la una encuesta online utilizando como instrumento el cuestionario de 10 preguntas. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Actividades ecológicas | es_ES |
| dc.subject | Bosque | es_ES |
| dc.subject | Conservación | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.title | Estrategias de promoción de actividades ecológicas en el Bosque Protector Pedro Franco Dávila para el desarrollo del ecoturismo | es_ES |
| dc.type | bachelorThesis | es_ES |
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