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Análisis de las características de la radio digital en las redes sociales-caso Radio Génesis
| dc.contributor.advisor | Lemos Beltran, Daniel Gustavo | |
| dc.contributor.author | Romero Correa, Briggitte Yuleisy | |
| dc.date.accessioned | 2021-06-23T20:03:31Z | |
| dc.date.available | 2021-06-23T20:03:31Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9922 | |
| dc.description | Radio is one of the most significant means of dissemination in the communication and social field, which has faced multiple challenges and has been forced to make changes and adapt to eventualities. A clear example of how versatile this medium is are the transformations or convergence that it has developed in the face of technological advances and digitization. Digital radio is a reality from which you can obtain benefits such as; take it everywhere and therefore listen to it at any time, something that years ago could mean unimaginable. This modern version of the radio makes connectivity possible with massive platforms such as Facebook and Instagram, where two-way communication is feasible, so that almost immediate feedback is carried out, where the receiver and transmitter can exchange their roles. Bearing in mind the aforementioned, this research was carried out applying the mixed method and taking Radio Génesis as the focus of study, in order to know characteristics of digitization and understand more about this transformation, for this, interviews and the research technique that help to enhance the information that was sought. | es_ES |
| dc.description | Radio is one of the most significant means of dissemination in the communication and social field, which has faced multiple challenges and has been forced to make changes and adapt to eventualities. A clear example of how versatile this medium is are the transformations or convergence that it has developed in the face of technological advances and digitization. Digital radio is a reality from which you can obtain benefits such as; take it everywhere and therefore listen to it at any time, something that years ago could mean unimaginable. This modern version of the radio makes connectivity possible with massive platforms such as Facebook and Instagram, where two-way communication is feasible, so that almost immediate feedback is carried out, where the receiver and transmitter can exchange their roles. Bearing in mind the aforementioned, this research was carried out applying the mixed method and taking Radio Génesis as the focus of study, in order to know characteristics of digitization and understand more about this transformation, for this, interviews and the research technique that help to enhance the information that was sought. | es_ES |
| dc.description.abstract | La radio es uno de los medios de difusión más significativos en el campo comunicacional y social que ha enfrentado múltiples desafíos y se ha visto obligada a realizar cambios y adaptarse a las eventualidades. Una muestra clara de lo versátil que es este medio son las transformaciones o la convergencia que ha desarrollado ante los avances tecnológicos y la digitalización. La radio digital es una realidad de la que se puede obtener beneficios como; llevarla a todos lados y por ende escucharla en cualquier momento, algo que hace años atrás podía significar inimaginable. Esta versión moderna de la radio hace posible la conectividad con plataformas masivas como Facebook e Instagram, en donde es factible la comunicación bidireccional, de modo que se lleva a cabo una retroalimentación casi que inmediata, en donde el receptor y emisor pueden intercambiar sus papeles. Teniendo presente lo antes expuesto se realizó esta investigación aplicando el método mixto y tomando como foco de estudio a Radio Génesis, con el fin de conocer características de la digitalización y comprender más sobre esta transformación, para ello se aplicó entrevistas y la técnica de investigación que ayude a potencializar la información que se buscaba. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Radio digital | es_ES |
| dc.subject | Difusión | es_ES |
| dc.subject | Digitalización | es_ES |
| dc.subject | Comunicación bidireccional | es_ES |
| dc.title | Análisis de las características de la radio digital en las redes sociales-caso Radio Génesis | es_ES |
| dc.type | bachelorThesis | es_ES |
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