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Contenido de los influencers de Ecuador en Tik Tok, último trimestre 2020
| dc.contributor.advisor | Andrade Bazan, Monica Joselyn | |
| dc.contributor.author | Rios Ayala, Joyce Denisse | |
| dc.date.accessioned | 2021-06-21T00:33:06Z | |
| dc.date.available | 2021-06-21T00:33:06Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9893 | |
| dc.description | This research work was born with the objective of analyzing the content provided by tiktokers in Ecuador and how they benefit from this platform, we will cover relevant issues where we will learn about Tik Tok, its growth during the health emergency of Covid 19, which he is a tiktoker among others; For which an analysis and data collection were carried out where five characters of the country who are dedicated to the creation of content were identified, later the observation sheet was made to detail it. According to the research, it can be observed that the selected tiktokers generate different types of content and add their own style, however, it was identified that all carry out advertisements for different companies or promote their own undertaking directly or indirectly. It should be noted that not all the videos that they upload to the application are sponsored, that depends on each influencer and how their profile is managed. | es_ES |
| dc.description | This research work was born with the objective of analyzing the content provided by tiktokers in Ecuador and how they benefit from this platform, we will cover relevant issues where we will learn about Tik Tok, its growth during the health emergency of Covid 19, which he is a tiktoker among others; For which an analysis and data collection were carried out where five characters of the country who are dedicated to the creation of content were identified, later the observation sheet was made to detail it. According to the research, it can be observed that the selected tiktokers generate different types of content and add their own style, however, it was identified that all carry out advertisements for different companies or promote their own undertaking directly or indirectly. It should be noted that not all the videos that they upload to the application are sponsored, that depends on each influencer and how their profile is managed. | es_ES |
| dc.description.abstract | Este trabajo de investigación nace con el objetivo de analizar el contenido que brindan los tiktokers de Ecuador y de qué manera se benefician de esta plataforma, abarcaremos temas de relevancia donde conoceremos acerca de Tik Tok, su crecimiento durante la emergencia sanitaria del Covid 19, que es un tiktoker entre otros; por el cual se ejecutó un análisis y recolección de datos donde se identificó a cinco personajes del país que se dedican a la creación de contenidos, posteriormente se realizó la ficha de observación para detallarlo. De acuerdo a la investigación se puede observar que los tiktokers seleccionados generan diferente tipo de contenido y le agregan estilo propio, sin embargo, se identificó que todos realizan publicidades de diferentes empresas o promocionan su propio emprendimiento de manera directa o indirecta. Cabe destacar que no todos los videos que ellos suben a la aplicación son auspiciados, eso depende de cada influencer y como se maneje su perfil. | es_ES |
| dc.format.extent | 25 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | TikTok | es_ES |
| dc.subject | Plataforma | es_ES |
| dc.subject | Influencer | es_ES |
| dc.subject | Contenido | es_ES |
| dc.title | Contenido de los influencers de Ecuador en Tik Tok, último trimestre 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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