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Análisis del engagement de los 5 youtubers más populares del Ecuador
| dc.contributor.advisor | Dahik, Cecilia | |
| dc.contributor.author | Izurieta Villarreal, Héctor Andres | |
| dc.date.accessioned | 2021-06-20T21:09:34Z | |
| dc.date.available | 2021-06-20T21:09:34Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9877 | |
| dc.description | This case study is considered a documentary, bibliographic and analytical investigation, which allows to know and understand the close relationship that YouTubers have with engagement, and in turn determine the impact that they produce on viewers and / or followers. To establish an analysis according to the objectives, the descriptive and exploratory methodology was implemented, where an observation sheet was prepared that facilitated the individual analysis of the 5 most popular YouTubers in Ecuador. It could be concluded that Raptor Gamer, Nancy Risol, Wallas da Silva, Jefferson Rescata and Logan and Logan are the 5 most popular Youtubers in Ecuador, who for approximately 5 to 6 years have provided their entertainment services to thousands of people around the world, where they build a community in which both parties have a direct influence. | es_ES |
| dc.description | This case study is considered a documentary, bibliographic and analytical investigation, which allows to know and understand the close relationship that YouTubers have with engagement, and in turn determine the impact that they produce on viewers and / or followers. To establish an analysis according to the objectives, the descriptive and exploratory methodology was implemented, where an observation sheet was prepared that facilitated the individual analysis of the 5 most popular YouTubers in Ecuador. It could be concluded that Raptor Gamer, Nancy Risol, Wallas da Silva, Jefferson Rescata and Logan and Logan are the 5 most popular Youtubers in Ecuador, who for approximately 5 to 6 years have provided their entertainment services to thousands of people around the world, where they build a community in which both parties have a direct influence. | es_ES |
| dc.description.abstract | El presente estudio de caso es considerado una investigación documental, bibliográfica y analítica, que permite conocer y comprender la estrecha relación que tienen los YouTubers con el engagement, y a su vez determinar el impacto que estos producen en los espectadores y/o seguidores. Para establecer un análisis acorde a los objetivos se implementó la metodología descriptiva y exploratoria, donde se elaboró una ficha de observación que facilitó el análisis individual de los 5 Youtubers más populares del Ecuador. Se pudo concluir que Raptor Gamer, Nancy Risol, Wallas da Silva, Jefferson Rescata y Logan y Logan son los 5 Youtubers más populares del Ecuador, que por aproximadamente 5 a 6 años han brindado sus servicios de entretenimientos a miles de personas del mundo entero, donde construyen una comunidad en la que ambas partes influyen directamente. | es_ES |
| dc.format.extent | 30 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | YouTubers | es_ES |
| dc.subject | Engagement | es_ES |
| dc.subject | Contenidos | es_ES |
| dc.subject | Plataforma | es_ES |
| dc.title | Análisis del engagement de los 5 youtubers más populares del Ecuador | es_ES |
| dc.type | bachelorThesis | es_ES |
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