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Estrategias de marketing usadas por la Empresa FECH durante la pandemia covid-19
| dc.contributor.advisor | Ocampo, Wendy | |
| dc.contributor.author | Cabrera Anchundia, Ricardo Cristobal | |
| dc.date.accessioned | 2021-05-18T20:33:53Z | |
| dc.date.available | 2021-05-18T20:33:53Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9193 | |
| dc.description | Currently some businesses are unaware of the importance of marketing within companies since most managers or owners see it more as an expense than as an investment. But it is thanks to marketing that companies or organizations nowadays establish their market niche, or they can learn about consumer behavior in order to attract new customers and retain them to the company, all this by satisfying their needs. of consumers. For this reason, this case study analyzes the implementation of marketing strategies for the Fech company, strategies with which it will be able to increase its market share, make itself known, attract and retain customers, and therefore increase its sales levels. With this case study it can be concluded that the Fech company needs to implement marketing strategies in order to achieve competitive sales levels in the market and that its sales do not cease despite the growth of the competition. One of the most appropriate strategies to solve company problems is the functional strategy based on 4Ps marketing, commonly known as the marketing mix: Product, Price, Place and Promotion. | es_ES |
| dc.description | Currently some businesses are unaware of the importance of marketing within companies since most managers or owners see it more as an expense than as an investment. But it is thanks to marketing that companies or organizations nowadays establish their market niche, or they can learn about consumer behavior in order to attract new customers and retain them to the company, all this by satisfying their needs. of consumers. For this reason, this case study analyzes the implementation of marketing strategies for the Fech company, strategies with which it will be able to increase its market share, make itself known, attract and retain customers, and therefore increase its sales levels. With this case study it can be concluded that the Fech company needs to implement marketing strategies in order to achieve competitive sales levels in the market and that its sales do not cease despite the growth of the competition. One of the most appropriate strategies to solve company problems is the functional strategy based on 4Ps marketing, commonly known as the marketing mix: Product, Price, Place and Promotion. | es_ES |
| dc.description.abstract | En la actualidad algunos negocios desconocen de la importancia del marketing dentro de las empresas ya que la mayoría de los gerentes o dueños de las mismas lo ven mas como un gasto que como una inversión. Pero es gracias al marketing que las empresas u organizaciones hoy en día establecen su nicho de mercado, o pueden conocer el comportamiento al consumidor así con el propósito de captar nuevos clientes y fidelizarlos a la empresa, todo esto por medio de la satisfacción de las necesidades de los consumidores. Por ello el presente caso de estudio analiza la implementación de estrategias de marketing para la empresa Fech, estrategias con las cuales podrá aumentar su participación en el mercado, darse a conocer, atraer y retener clientes, y por ende aumentar sus niveles de ventas. Con el presente caso de estudio se puede concluir que la empresa Fech necesita implementar estrategias de marketing para así poder lograr niveles de ventas competitivos en el mercado y que sus ventas no cesen a pesar del crecimiento de la competencia. Una de las estrategias mas adecuadas para solucionar los problemas de la empresa, es la estrategia funcional basada en el marketing 4Ps, comúnmente conocida como el marketing mix: Producto, Precio, Plaza y Promoción. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Promoción | es_ES |
| dc.subject | Estrategias de marketing | es_ES |
| dc.title | Estrategias de marketing usadas por la Empresa FECH durante la pandemia covid-19 | es_ES |
| dc.type | bachelorThesis | es_ES |
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